Placement targeting is the act of selecting where your ads are shown, whether they are on specific websites within the Google Ads Network or on select YouTube videos.
Placement targeting is the act of selecting where your ads are shown, whether they are on specific websites within the Google Ads Network or on select YouTube videos.

What is placement targeting?

Placement targeting has proven to be one of the most effective methods in online advertising to guarantee your ad is shown to a truly interested audience.  None of us want to pay for ads that are shown to an audience that is not interested in your offer.  Advertising golf clubs to figure skaters for example would be a waste of precious advertising dollars.  

With placement targeting, you the advertiser can selectively choose where your ads are placed, ensuring you are sending your ad to a relevant audience, which boosts your chances for acquiring leads and making sales. 

This practice places your ad in front of your ideal audience at the exact moment they are searching for what you have to offer.  YouTube has proven to be one of the best ways to have success with placement targeting since the nature of the platform is video.

To place an ad you have to choose a monetized video, or a video that has been enabled for ads to run on.  You can use TubeSift to quickly generate a comprehensive list of the most relevant monetized videos.  To learn more about how to do this check out The Best Ways to Advertise on YouTube from the TubeSift Blog.     

Placement targeting can be run through Google Ads and allows advertisers to run their ads on the Google Display Network and on Youtube. This allows advertisers to choose where their ads will appear. Ad placements can either be a specific portion of ad units within a website, on a mobile app, video content or the whole website itself. 

Placement targeting helps advertisers by pointing the way on where and who to market to.
Placement targeting helps advertisers by pointing the way on where and who to market to.

How can placement targeting help your ad campaign?

Advertisers take advantage of ad placements by finding a list of websites or YouTube videos that relate to their product or service niche.  They then advertise their products or services to related topics where their audience is browsing or watching.  For example, if you wish to sell sports equipment and want to have your ads appear on a specific sports website or Youtube channel, you can add it as a placement. 

Your ads should be where your customers are. If you know your customers, you’ll definitely know where they spend most of their time, what online spaces they usually visit and what website they visit.  Adding placements on those areas should be considered.

For quickly deploying relevant placements to high view YouTube videos in your niche, check out how TubeSift can help you find the best placements and achieve a high ROI on your ad campaigns.   

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