The TubeSift blog is a free library of YouTube ads training. The free trainings explore all aspects of advertising on YouTube such as how to improve your ad campaigns, help setting up new accounts, tracking KPIs and everything in between. We also publish industry-related news, helpful resources, as well as YouTube ads case studies, examining what works well for other YouTube advertisers across a variety of different market niches.
New content is published weekly as we aim to deliver the most relevant content to help you succeed with YouTube ads. If there are any topics you would like us to cover, please email us at support@tubesift.com and we’ll be sure to get it into the queue.
 

Click-through rate (or CTR), is a key metric for YouTube ads. Knowing how many people are clicking your ad helps you determine what is and isn’t working with your messaging. Watch our video for a breakdown of how to use CTR to improve your ads.

Read More

For YouTube ads, an eye-catching companion banner is a must have. A companion banner will boost your brand’s total visibility to prospects who see your ad. Watch this post to learn how to create them and succeed with best practices.

Read More

Cost-per-view (CPV) is a pricing standard for internet marketing, social media marketing and video marketing where the advertiser is only charged by view. In this post we outline how CPV works and discuss how it is beneficial to advertisers.

Read More

Retargeting YouTube ads with your Google ads account is a powerful method of scaling your business. On this video Justin Sardi breaks down how to set up your retargeting and how to scale massively using placement targeting with TubeSift.

Read More

Everyone knows YouTube ads are a great way to grow businesses. In this interview, MyConsultingOffer founder Davis Nguyen describes how his company went from 0-100 by using TubeSift. Learn about how to use YouTube Ads to make your business more resistant to the economic effects of COVID 19 and get back to growth.

Read More
Using the right credit card for Google Ads can result in HUGE bonuses in points and other rewards.

When you start spending a lot of money on ads to promote your business, you can reap big benefits by using the credit card that’s going to maximize your rewards for ad spend. On this video we go over TubeSift’s favorite business credit cards that will help any business earn big points on ad spend.

Read More
YouTube Ads KPIs

Knowing the most effective KPIs (Key Performance Indicators) to monitor on your YouTube ads campaigns will ensure you can improve your ROI and drive increased traffic. Check out this blog post for a video breaking down the most effective KPIs to track.

Read More
YouTube Ads Case Study: Sun Bum

Sun Bum uses YouTube videos to advertise their sunscreen, hair and skin care products with a focus on demonstrating their laid-back values and easy going company culture. Watch our case study for some takeaways to put to work in your own YouTube videos.

Read More
YouTube Ads Case Study: Skullcandy

Skullcandy, the maker of headphones, has aligned their brand with inspirational celebrities and a positive movement called Mood Boost. Promoting something positive and bigger than your brand will create great brand awareness and ad recall.

Read More
Google announces winners of YouTube Works Awards.

Youtube Works Awards has just released the 2020 winners for the most creative, compelling and effective campaigns. Take a look at our breakdowns of the winners for some ideas to put to use in your own campaigns.

Read More

Blendtec used the power of YouTube ads and a video series to promote their high power blender. Their videos were highly engaging and demonstrated the benefit of their blenders. Watch our case study for some key takeaways to use in your own campaigns.

Read More
Conversion Tracking for YouTube Ads

Tracking conversions with YouTube ads is a crucial component of successful advertising campaigns. Watch this video for an over the shoulder look at how to set up conversion tracking and how conversion tracking pixels work with Google Ads and your website.

Read More
There are some powerful options for effective targeting of ads on YouTube. Click to learn more.

Justin Sardi, founder of TubeSift, breaks down the best practices and his hierarchy of targeting options for YouTube ads. Watch this free training to learn how to achieve the highest ROI on your YouTube ads by targeting in the most effective places.

Read More