The TubeSift blog is a free library of YouTube ads training. The free trainings explore all aspects of advertising on YouTube such as how to improve your ad campaigns, help setting up new accounts, tracking KPIs and everything in between. We also publish industry-related news, helpful resources, as well as YouTube ads case studies, examining what works well for other YouTube advertisers across a variety of different market niches.
New content is published weekly as we aim to deliver the most relevant content to help you succeed with YouTube ads. If there are any topics you would like us to cover, please email us at support@tubesift.com and we’ll be sure to get it into the queue.
 

On this video call we interview Adspend.com Founder Brian Moncada about some tips for how to scale with YouTube ads. Brian discusses the difference between facebook and youtube ads, ad creation, launch, targeting, scaling, and the importance of having a great offer.

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Ad sequencing is a video advertising method that uses a series of in-stream ads to tell stories, remarket to your audience and engage with your customers. Watch this video for an over-the-shoulder demo of how to set up an ad sequencing campaign.

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Targeting your YouTube advertising helps you identify your audience and only spend your advertising budget on an interested audience. Read this post to learn about the kinds of demographic and content targeting that is available with YouTube.

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Click-through rate (or CTR), is a key metric for YouTube ads. Knowing how many people are clicking your ad helps you determine what is and isn’t working with your messaging. Watch our video for a breakdown of how to use CTR to improve your ads.

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For YouTube ads, an eye-catching companion banner is a must have. A companion banner will boost your brand’s total visibility to prospects who see your ad. Watch this post to learn how to create them and succeed with best practices.

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Cost-per-view (CPV) is a pricing standard for internet marketing, social media marketing and video marketing where the advertiser is only charged by view. In this post we outline how CPV works and discuss how it is beneficial to advertisers.

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Retargeting YouTube ads with your Google ads account is a powerful method of scaling your business. On this video Justin Sardi breaks down how to set up your retargeting and how to scale massively using placement targeting with TubeSift.

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Everyone knows YouTube ads are a great way to grow businesses. In this interview, MyConsultingOffer founder Davis Nguyen describes how his company went from 0-100 by using TubeSift. Learn about how to use YouTube Ads to make your business more resistant to the economic effects of COVID 19 and get back to growth.

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Using the right credit card for Google Ads can result in HUGE bonuses in points and other rewards.

When you start spending a lot of money on ads to promote your business, you can reap big benefits by using the credit card that’s going to maximize your rewards for ad spend. On this video we go over TubeSift’s favorite business credit cards that will help any business earn big points on ad spend.

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YouTube Ads KPIs

Knowing the most effective KPIs (Key Performance Indicators) to monitor on your YouTube ads campaigns will ensure you can improve your ROI and drive increased traffic. Check out this blog post for a video breaking down the most effective KPIs to track.

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