At TubeSift we are always monitoring video advertising news and industry trends to share with our YouTube advertiser community. If Google or YouTube makes an advertising policy change, or introduces a new type of ad, we want to share that with you so you can prepare for the future and continue seeing success with your ads. Check out these blog posts to learn about changes in the video advertising ecosystem and stay up to date on industry trends and news.
Google made a new update to YouTube Ads and now you need an eye-catching thumbnail for any ads you want your audience to see. Click here to learn why you need custom thumbnails and to learn how you can create killer thumbnails with TubeSift’s banner design studio.
The spotlight is now very accessible for Youtube Shorts as it continuously grows to compete with other platforms. Here’s the latest news from Youtube Shorts.
YouTube advertising has some of the highest conversion rates, and Google Ads gives you $500 in free ad credit. Read on to find out how.
Do you ever wonder how YouTube recommends videos? How do you gain visibility? Keep reading to learn more about how your videos get recommended.
YouTube’s advertising revenue has increased compared to the previous quarter. Learn how to take advantage of the ad ecosystem here.
Online shopping is becoming very popular because shoppers can view the product working in real-time. Find out here how Youtube adapts to this new business model with their Live Shopping feature.
YouTube made a new ad format, Video Action Campaigns. Read this post to know all the new requirements for your ads.
Facebook experienced a six hour outage that caused small businesses running ads on the platform to question whether or not Facebook is the best place to advertise. Find out here why advertisers are flocking in droves to YouTube ads for better returns.
Youtube is stepping up its game and releasing the funds to Youtube Shorts creators to compensate for their hard work and creativity. Check out this article to learn how YouTube shorts will benefit YouTube advertisers.
Google issued a new update on Advertiser Transparency. Watch this video to learn what it means for both consumers and advertisers.