At TubeSift we are always monitoring video advertising news and industry trends to share with our YouTube advertiser community. If Google or YouTube makes an advertising policy change, or introduces a new type of ad, we want to share that with you so you can prepare for the future and continue seeing success with your ads. Check out these blog posts to learn about changes in the video advertising ecosystem and stay up to date on industry trends and news.
YouTube recently updated their terms of service that brings a few changes to their right to monetize videos. Watch this video with TubeSift CEO, Justin Sardi, to break down the exact wording of these updated terms and what they mean for YouTube advertisers.
Now that the world is embracing the digital space, demand for knowledgeable digital marketing professionals is rising. For someone who wants to work online, digital marketing is a stable, lucrative career option. Find out how you can start your career as a digital marketer.
YouTube is a go to platform for video content worldwide. Find out some jaw-dropping YouTube stats to show why advertisers need to be using this platform to connect with their target audiences.
The eCommerce giant Amazon may be getting a competitor in the near future who already has a humongous audience on its video platform. Google is experimenting with ways to sell products directly on YouTube. Read our post to learn more.
Keeping track of the ads you see on YouTube is a great way to get inspiration for your own ads or to track what your competitors are doing. Learn how to set up and use this free chrome extension so you can easily save the ads you see in one place and watch them anytime.
If you’re spending money on ads internationally, Google has made updates to their fee structures in select countries that you should be aware about. Check out our post to learn how these changes may affect your ad budgets.
Youtube Works Awards has just released the 2020 winners for the most creative, compelling and effective campaigns. Take a look at our breakdowns of the winners for some ideas to put to use in your own campaigns.
Video streaming was already seeing a huge increase before the Covid-19 pandemic, but now it is accelerating even more. For advertisers, this means they must adapt to shifting consumer interests in order to reach their target audiences when and where they are watching.
Small and medium sized businesses are the lifeblood of our economy and Google is providing free ad credits through 2020 to help support businesses adapt to new consumer behavior and engage with their audiences online.
YouTube has stayed on top of consumer trends in how content is consumed. Now they are launching YouTube Select, a new feature designed to help digital marketers reach their audiences where they are watching the content that interests them the most.