Landing Page Compliance for Google Ads is a Key to a Successful Campaign
Hey. What’s up, everybody? Justin Sardi, founder and CEO of TubeSift here. And today, we’re going to be talking all about landing page compliance. Now this is a very important piece to any video ads campaign because the ultimate goal of these campaigns is to use a video ad to get people off of YouTube, hit your landing page and ultimately, spend money with you, right? That’s the ultimate goal. We want to get high ROI. We want to get more money out than we’re putting into ads. And if we can do that, we have a profitable business.
So one of the very key parts of this is the landing page because we’re taking people from YouTube and pushing them to a landing page. Now, Google has a specific set of things that they want to see, it’s called advertiser policies, that they want to see on landing pages to make sure that your landing page stays compliant. And today, we’re going to be talking about all about that, so you can ensure that you do not get your ad account banned. And Google is pretty lenient. They’re not quite like Facebook, where if maybe you have one or two ads that get disapproved, you get banned. It’s not like that on Google. So don’t worry too much, but we want to talk about landing page compliance today. So let’s go ahead and dive in.
What to Consider with Landing Page Compliance
We have three things that we want to consider when it comes to landing page compliance, and number one is not violating Google’s advertiser policy. We have a complete blog post breaking down Google’s advertiser policies and explaining everything about every single one of those policies. And you can check that out by either clicking the link in the description of this video, or we will link to it below this video if you’re watching this on the blog. So basically, what that means is don’t violate any of the Google ad policies. It’s pretty straightforward. You can’t sell drugs, obviously. Nothing illegal. You cannot sell alcohol to minors. You can’t promote gambling to minors. No adult things to minors. No tobacco products. No guns, things like that. Like I said, we do have a full blog post on that, so check that out. And also, we’ll link to the actual Google advertiser policy in this blog post as well.
But bottom line, just don’t violate their policies and you will be fine. Don’t do stupid things. Now, number two, and this thing’s very important. A lot of people make claims on their landing pages, especially if people are going to webinars or things like that, people might be like, “Hey, check out how we were able to generate $1,000 in 12 days using our simple system,” or something along those lines. Now with Facebook, you can’t do that. Google ads, you actually can get away with that. They will let you do that. However, from what we’ve found, and this may change in the future, but as of right now, what we’ve found is if you’re making a claim, “Lose this much weight in this much time,” you can’t say, “Here’s how you can.” What you have to say is, “Case study,” or something along those lines. “Here’s how we did this.”
How to Properly Make a Claim on your Landing Page
And if you’re going to make any claims, you need to put a little asterisk next to your headline or whatever claim you’re making. And then in your footer, just reference that asterisk and say something along the lines of, “Results not typical,” or, “We’ve had a lot of experience doing this. This is not what to be expected. These are just some of the outcomes that might happen.” Something along those lines. You just have to let them know, “Hey, this is not guaranteed. This is just what we were able to accomplish.” And the final thing, number three is you need to have three specific links in your footer to get approved. You don’t actually have to link back to any homepage or anything like that. You don’t have to have a full website.
Pushing Traffic to a Landing Page
Staying Compliant with Google’s Terms of Service
So if you want to hear anything else, any other blog posts you’d like to know about, or you’d like us to make content about anything like that, feel free to email us, firstname.lastname@example.org, or you can always leave us a comment on the blog or under this video, depending on where you’re watching. And if you liked this, please give us that thumbs up on YouTube, subscribe to our channel, and leave us a comment. That’s it from me. Bye for now.