Why YouTube Video Visibility is Important

Your YouTube video visibility matters so you can ensure the right people are seeing your videos. Private, Unlisted, and Scheduled videos on YouTube all serve a different, but important purpose.  

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Private and Unlisted videos do not appear within your public YouTube account but can be used for internal purposes or to test videos before launch.  Public videos can be searched for and viewed by everyone.  

Your business will benefit from knowing the differences and how to make good use of them.   

Ensuring you have your video visible to the right people is one of the basic steps when uploading your YouTube video.
Ensuring you have your video visible to the right people is one of the basic steps when uploading your YouTube video.

Public Videos

Public videos are the main type of YouTube video and can be viewed by anyone who uses the platform.
Public videos are the main type of YouTube video and can be viewed by anyone who uses the platform.

Public videos are the default setting for all YouTube videos. Anyone can search for, view, or share a public video.  They can be found using keyword searches.  

The main benefits are that everyone who uses YouTube can find them.  In addition, you can monetize this kind of video through Youtube views and ads

Private Videos

The uploader can choose up to 50 people to share the video with. However, those invited must have an active Google Account (and must be logged in) to view the video. If an invitee has multiple Google Accounts, they will have to be signed into the account the uploader has shared it with to see the video.  If one of the invitees shares the video, the video won’t be playable unless the owner shares it.  

Private videos will not appear in any search results, video recommendations, or the uploader’s video tab section, and subscribers to a channel won’t receive a notification when a private video is uploaded. 

Private videos can only be viewed by those who are invited to view them by the uploader.
Private videos can only be viewed by those who are invited to view them by the uploader.

Private videos can be used for personal content. You can upload your personal videos that you can share with your family and friends.  Just like the good old days, saving those video tapes of family gatherings, special events and things you wish to share with limited people.

Additionally they can be used for internal business affairs.  Companies may use this to share visual training videos, new company policies and company updates for employee access only.

They can also be used for online resumes and portfolios.  In the digital age, portfolios and resumes are now sent online. Making use of this option for your video resume/portfolio will make it accessible to employers with one click.

Unlisted Videos 

Unlisted videos can be classified as in between public and private videos.  They are viewable by anyone who has the video link, even without a google account.

The video can be flagged for inappropriate content, and uploaders need to avoid using copyrighted audio or video.

The main benefits are that you can embed your unlisted videos exclusively on your website. Instead of deleting old posts, you can tag them as unlisted. This will hide the video to any new viewers, but make them accessible to people who have the link.  This can work great for internal reviews before posting as a public video.  An important strategy for the business is knowing when to release content on your page just like scheduled posts on Facebook and Twitter.

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