The elements of a successful digital marketing strategy
It’s easy to become disoriented in a sea of digital marketing concepts. Still, there are only five essential elements in every digital marketing campaign. You will have a competitive advantage if you use these five elements consistently in your campaigns.
1. ICP (Ideal Customer Profile)
Any good digital marketing strategy begins with research on your prospect, your ICP.
- Their age
- Their salary
- Their sexual orientation
- Their location
- The main issue they’re experiencing
Finding existing customers’ data is simple with today’s marketing tools. If you’re not sure how to begin, you can hire a market researcher, conduct keyword searches, or even participate in online forums where your target market gathers.
In a nutshell, you need as much demographic information as possible. This information allows you to imagine a one-on-one conversation with your prospect.
2. A Well-Defined Customer Experience
Avoid creating marketing assets just for the sake of it. It might be tempting to rush, but a random approach won’t work.
Your customer journey is a sequence of steps your ideal prospect takes before becoming a customer, and these customers usually go through four stages:
- They are unaware of their problem or potential solutions.
- They are aware of the problem but are insecure about the best solution.
- They know that they want a specific solution but have not yet chosen a provider or company.
- They have narrowed down a few products and are ready to buy.
Understanding your customer’s journey and tailoring content to each stage of your prospects’ level of awareness is critical.
The Significance of Up-to-Date Content
You should have a sales page with pricing and a buy button at the bottom of your funnel. If your prospect doesn’t understand why your product is the best choice, they may not be ready for this step.
A downloadable PDF with general tips on how to solve your market’s problem would be best for the first stage of the buyer journey. They’re still learning about their problem and the options available to them.
Keeping the customer journey in mind can help you plan your marketing strategy. It will be easier to develop timely messaging.
This keeps you from scaring prospects away with content that shouts too much “marketing” stuff. As a result, the sales funnel becomes more gradual and smooth, with higher conversions.
3. Content That Is Simple to Consume
Consider the popularity of podcasts. Podcasts have even attributed Spotify’s 24% growth and increased engagement in 2020.
It makes sense. Millennials expect instant access to everything, and they expect it from their phones. However, podcasting isn’t the only way to create portable content. Long-form blogs can be changed into short videos that require less time from your customers.
Even if you don’t, make your blog’s content mobile-friendly. Making your marketing content easy to consume increases engagement.
4. Social Evidence
Social proof is an extremely effective psychological and digital marketing tool. Customers are skeptical these days when so many companies make claims on the internet.
As a result, you will be at a disadvantage if you lack social proof. Here are some of the most common kinds of social proof:
Reviews: Reviews are the most effective way to show social proof. Nowadays, most buyers read reviews before buying. Getting reviews is easy when you have a great product. You can simply post customer reviews on your website, and a headshot photo would be a nice touch.
Testimonials: A video testimonial can replace a one-sentence review or a 5-star rating. With these testimonials, you can engage and emotionally engage your prospects, increasing their confidence to buy from you.
Case studies: These customers have a problem and want help. Case studies show your target market how you’ve helped others solve problems. These are ideal for B2B marketing, where decision-making is based on extensive research.
5. Appropriate software tools
Marketing is never easy, but it can be simplified by focusing on the first four key elements, including this fifth – using the appropriate software tools.
For your YouTube ad placement and targeting needs, Tubesift would be an excellent tool. Tubesift can help you extract long lists of highly relevant and popular YouTube videos and start displaying your ads on all of them in minutes. This powerful tool can help save you hours manually searching for monetized videos and achieve precision targeting to reach more customers for your niche and, in return, increase your ROI.
Knowing your target audience is one thing and knowing your competitors is another. For YouTube ads competitive intelligence, Video Ad Vault is your best partner.
Video Ad Vault is a YouTube ads spy tool with the most comprehensive searchable database of YouTube ads and landing pages available. You can search through hundreds of thousands of video ads, keep tabs on your competitors’ video ads, look at the top advertisers and their ads, and gain detailed insights into individual ads. This allows you to discover new strategies and tweak your video ads for maximum ROI and discover new opportunities by identifying under-the-radar and highly profitable products to sell.
Your digital marketing campaign will be in good shape if you create an accurate ICP, understand your buyer’s journey, make content easily consumable, obtain social proof at every turn, and use appropriate software tools. Your digital marketing strategy — and your company — can be more profitable than ever before.
- 4 Key Elements Every Digital Marketing Strategy Needs from Forbes
- How to Run a Profitable Online Marketing Campaign from the Tubesift Blog
- The Beginner’s Guide to Video Marketing from the Tubesift Blog
- 10 Must-Know YouTube Stats for More Effective Marketing from the Tubesift Blog
- The New Way to Set Up Responsive YouTube Ads from the Tubesift Blog