What is working in your niche?
Brady Snow: Who is running better YouTube ads than you? This is a very important question for marketers, because if you don’t know who is running better ads than you, you’re not going to know what they are saying in those better ads. You’re not going to be able to know what they are telling your target audience. And if you want to have better ads than anyone who’s doing that, then you need to know what is working right now. You need to know what people are saying on their ads that is moving people, your ideal customer, into a sales funnel.
So we’re going to take a look at how you can do this, and we’re going to show you a special tool that you can use to get this information at your fingertips in just a few seconds. Let’s go in and take a look.
So I’m Brady Snow. I’m the director of content at TubeSift, where we help YouTube advertisers with their precision targeting. You want to know who has better ads than you? It’s best to start when you look in your specific niche. Who has better ads that are running similar offers to what your offer is? The best way to do this is to use the Video Ad Vault. I’m going to log into my account right here. And I’m just going to go search ads. This is one of the main features on Video Ad Vault, and I’m going to be searching for title, description and channel names.
So let’s say that I own a consulting business of some sort, and maybe my offer is to help other people who have consulting businesses scale their consulting business. There’s probably a lot of other people running ads out there for the same thing. There’s a lot of businesses running ads for the same thing. So scale consulting business. I’m just going to do a search for that. It’s a keyword. It’s got consulting in there. Scaling is the verb. So scale consulting business. So what this did is it pulled up all the ads that have these keywords in it somewhere.
Break down your competitors’ ads
Brady Snow: I’m going to go ahead and search for top views. So it’s already set for that. So these are the most views with scale consulting business. I see a lot of them are from this same landing page, which I’m also going to take a look at how recent these ads have been run, when were the last time they’ve been seen. So this one has the most views, but it wasn’t seen since November 22nd of 2020, so that one’s not running right now. But I could still look at it and see how… Clearly it has this many views, so I can take a look at it and see what is so great about it.
Speaker 2: Referrals, please. Looking for some referrals here, folks. Anyone looking for a consultant? I offer services, strategy. [inaudible 00:02:59] here, looking for some-
Brady Snow: So one thing I noticed right away off the bat is this stands out from other YouTube ads. Other YouTube ads usually do not have these banners. This is something at TubeSift that we do with Facebook ads, but you don’t see this on YouTube ads much, but I think it’s really powerful because it calls out what this is about. It says, imagine selling consulting on the streets. Anyone that runs a consulting business is going to see that word consulting and think about what that would be like trying to sell your consulting services on the street. And then we’ve got these emojis here, the laugh emojis, a very common emoji that you see. And then one thing too here is he’s got these captions baked in at the bottom.
Speaker 2: … clients. I will take on any kind of project. Hey…
Brady Snow: This is something you see on Facebook ads a lot because Facebook and Instagram ads, the sound is on silent when the ad starts playing so you need the captions. But with YouTube, the user has the option to turn captions on or off. And usually, it plays with the sound on when you click a video and then an ad pops up because you’re planning to watch a video. You’re not scrolling a newsfeed or something like that on Facebook or Instagram. And so the sound is on. So a lot of YouTube ads don’t have that. But I kind of like it, because it forces you to listen, but you also can read it at the same time. So it hammers home the point of the message or it hammers the message home twice as hard because you’re both reading it and you’re hearing it.
Capture your audience’s attention
And then the other thing I like about this is he’s acting. It’s a funny scene that really is going to speak to the frustrations of anyone who does consulting, trying to sell consulting services. Let’s watch a little more.
Speaker 2: Hey, hey buddy, buddy, buddy, wait. Hang on one sec. You need a consultant?
Speaker 5: Excuse me?
Speaker 2: Consulting. You need a consultant? 10 grand. It’s a…
Brady Snow: It’s just funny little scenes like that will relate to people. So in a world where we’re pummeled by ads, we see so many ads, and a lot of them is just someone speaking about their offer directly. And sometimes those can work. There’s lots of different kinds of ads, but this one stands out because it’s a refreshing break from what you normally see on ads.
I’m going to go back and just see… I’m going to find something newer. So if I click this last scene, those will be the oldest. So now I got it sorted here by the newest. So here he is again. This one was seen on April 11th, 2022 and that’s today. So this ad is currently active. It has 151,000 views. You can see where it’s being run here. It’s the United States, the UK and Canada. Let’s watch this ad and see what he’s running now and see what’s so great about it.
Speaker 2: Leadership marketing is about cementing your notoriety and your reputation in the marketplace as a leader. When you think about it, there’s only two things that have to happen for a client to do business with you.
Brady Snow: So we’re 12 seconds in here. This is clearly a different style ad than that last one we saw by him. But he’s clearly doing a presentation. There’s a visual component of that right away because we see he’s got this paper right here, this board where he’s got something, that’s going to demonstrate something, but he’s calling out leadership marketing. So that what’s going to speak to anyone who’s into marketing, anything about leadership.
Speaker 2: That’s the good news. Only two things. Number one…
Why your hook is important
Brady Snow: He calls out two things right away. He points that out. So you know right away that there’s something you’re going to learn. So he goes ahead and builds that hook and it’s like, “Oh I’m going to learn two things about leadership marketing. I better keep watching.”
Speaker 2:… one is, they have to know who you are. Kind of obvious, right? If they don’t know who you are, they can’t do business with you. In other words, you have to have visibility with your market because if they can’t find you or you [inaudible 00:07:07].
Brady Snow: So it’s education right off the bat. It’s pretty interesting. It’s a way more simple ad than last time, but it’s getting views so it calls out how that hook’s really important. And then also letting people know right away that you’re going to educate them on something that’s going to be a valuable piece of information for them. And he did that in two ways. He both speaks it. He uses hand gestures. And then he also has the paper there where he is going to show it. So it’s actually three ways. Right away my brain knows, oh, I’m about to learn something about leadership marketing. And if that subject speaks to me, I’m going to keep watching.
Another thing you can do here with Video Ad Vault is you can click web here. And this is the landing page that he’s pushing traffic to. So if we kept watching that ad, he’s going to have a call to action at some point where he tells people to go here. You can also see it. Oh, excuse me. You can see it here in his description. I bet if I click this… Yeah, it’s the same landing. Oh no, different landing pages.
But I can see what’s going on here. Click here to book your free pipeline call. And here is a direct offer, book your free pipeline call, but also, want us to personally help you map out your lead generation strategy from start to finish? He’s got a video there too. Same kind of setup. He’s talking. You’re about to learn something. This is directly where you book a strategy call with him.
Use the best YouTube Ads spy tool, Video Ad Vault
So if you want to see what ads are out there that are performing better than yours, that are potentially speaking to your target audience better than what you’re saying on your ads, or even if you don’t know what to say on your ads, this is a way you can figure out how to do it. You can see what is working, what is being said to your target audience already. And so this way you’ll be able to know exactly what to say on your own ads in order to speak to your target audience. You’ll be able to know what to say, what video tricks to use, how to produce your video in order to bring more leads into your sales funnel and then make more sales.
Video Ad Vault also lets you follow certain channels. So if you liked those guys, you could set it up to get email alerts every time that guy or that channel rolls out a new ad. So you can stamp the date on what is working in your niche. What ads are your target audience already seeing? How can you leverage that information, that competitive intelligence to create have better ads for yourself?
If you want to try Video Ad Vault for yourself, you can go to videoadvault.com and you can watch our demo to see more of the features that it has and everything it allows you to do. But you can sign up for it. We have a monthly or annual plan. If you sign up for annually, you actually get access to our TubeSift office hours, which is free weekly coaching sessions. So you can learn strategies and tips and see what is working with YouTube ads, everything from targeting, to ad creatives, to landing pages. You can get your entire YouTube ads processed, analyzed, and optimized by one of our expert coaches. So yeah, you can go ahead and go to firstname.lastname@example.org, pick up a license. We have free training inside and we have live support on all our pages. So you can use this tool to gain a major advantage against your competition.
That’s all I have for today’s post. So if you like this, please subscribe to our channel if you’re not subscribed already. Please leave a comment. Let us know what you like. If there’s anything else you want us to cover or search for in Video Ad Vault, let us know in the comments. We’ll do a post about it for you. So that’s all I’ve got on this one. We’ll see you next time.