These different types of ads appear at the top of the screen when YouTube’s “Related Video” feature is used.
These different types of ads appear at the top of the screen when YouTube’s “Related Video” feature is used.
Get a Membership TodaySign Up Now

Best ways to advertise on YouTube

These 3 ways to advertise on YouTube, appear at the top of the screen when YouTube’s “Related Video” feature is used.

Free Video Ad Scripting Guide

Subscribe now and get instant access to our tried and true guide to scripting highly effective video ads. 

YouTube advertising is a way of promoting your business on this platform or in search results to optimize user reach. This might include your ad before another user’s video or appear in the search results. 

Discovery ads and Pay-Per-Click ads are the two types of advertisements that can be placed on YouTube. The most common advertisement is the Discovery ad. There are some differences between Discovery and Pay-Per-Click advertising, the most important is the cost that you have to pay. 

Discovery Ads

In the Discovery ads, the advertiser only pays when someone clicks on one of the displayed ads. This means that no additional expenses will be incurred for each view of the video. This also implies that the amount of money you can make with this type of campaign is limited. To get a better pay-per-click rate, you must develop a huge quantity of high-quality videos that provide great value to your audience.

Per-Pay-Click is a great way for anyone new to online advertising.
Per-Pay-Click is a great way for anyone new to online advertising.

Pay-Per-Click

The Pay-Per-Click campaign is the next type of campaign you can design and advertise on YouTube. This is similar to the Discovery campaign, but the advertiser will only be charged if someone clicks on one of the displayed ads. To obtain the highest payouts, you must create a large number of well-targeted ads that offer great value to your audience. This type of campaign’s success is based on the idea that viewers are more inclined to click on an ad that is closely relevant to the topic or niche that they are searching for.

Bumper Ads

The so-called “bumper ads” are the third type of YouTube advertising structure. These are similar to the product demonstrations that are regularly featured in YouTube video playlists. The advantage of these kinds of ads is that they only appear for a limited period of time, which varies depending on the website where they are posted. For example, if a video on YouTube only plays for 30 seconds, an advertiser would be unable to broadcast a full-length product demo advertisement during that time.

Key Takeaway

When considering how to advertise on YouTube, keep in mind that there is no limit to the number of videos that can be made or the number of messages that can be broadcast at the same time. As a result, any advertiser willing to invest the time and resources necessary to create a high-quality campaign will likely realize substantial results.

YouTube has one of the world’s largest user bases. Because of the massive number of users that visit YouTube every day, a good advertising campaign has the potential to attract a high number of consumers, resulting in brand loyalty. 

But people may watch anything, at any time, on YouTube, right? So learning some tips to hook your audience and keep them watching your video ads is also crucial.

Make a good YouTube campaign with TubeSift and reach your ideal audience.
Make a good YouTube campaign with TubeSift and reach your ideal audience.

Another way to improve your YouTube advertising campaigns is to maximize your precision targeting. Tubesift can help you with that. Stop wasting hours manually searching for monetized videos where you can show your advertising and use this powerful tool to rapidly reach your ideal audience on thousands of highly relevant videos.

Tubesift makes it possible to reach more customers and increase your ROI on ad campaigns. Precision targeting results in increased conversion rates, lower costs, and maximum ROI.

Visit TubeSift.com to learn more.

Get a Membership TodaySign Up Now

Resources

Comments are closed.