10 Must-Know YouTube Stats for More Effective Marketing

Know these YouTube stats to see why you need to prioritize YouTube marketing today. (Credits: “Person Holding Blue and Clear Ballpoint Pen,” by Lukas, licensed under Pexels.)

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Youtube Statistics

With the current pandemic, most people and businesses have had to find another way to be entertained and do business. YouTube’s stats have skyrocketed over the las year, standing out as the go-to channel for entertainment and learning.

Marketers and advertisers are some of the professionals who benefit from Youtube’s success. Check out why everyone who invests in Youtube has excellent success.

1. Brands Get Noticed on Youtube

Companies and brands need to be in the mainstream media to get noticed by their target audience. And Youtube has made it easier for them.

The platform has many viewers and users. 50% of brands invest in Youtube content. Overall, 90% of the target audience said that they discovered new products and services through YouTube. If you’re confident that your product or service is unique and compelling, Youtube is the best place to focus your advertising because of the high conversion rates of YouTube ad campaigns.

2. YouTube Supports Music

20% of Youtube’s overall search is music. With this, you can strategize your campaign by incorporating good music that can set the mood of your video and provide a better context.

Just keep in mind to use only music that you have a copyright to. Youtube is strict in copyright, and it might be one of the reasons your campaign can get a warning.

You can check out this blog about YouTube Checks to Flag Copyright Issues on Videos.

3. Collaborations in Youtube is Effective

Content creators and Influencers are one of the most significant contributors to Youtube. Influencers often do product reviews as a form of content.

A study found 70% increase in the number of viewers who engage and watch influencer-created videos every year. Collaborating with a good influencer is also one way to leverage your engagement with your target audience.

You can read this post to see the 4 Ways to Level Up your Video Ads.

4. Youtube Prefers Well Edited Videos

Youtube is well known to be the home of entertainment videos. Indeed, if you put on a well-crafted video, it will attract your target audience.

Youtube user is 1.6 times more likely to watch a video with good graphic visualization. Thus, it proves that video is the best marketing tool for the campaign.

Youtube didn’t just stop in the US but also hopped worldwide to deliver the best quality videos for entertainment. (Credits: “A World Map on the Wall,” by Monstera, licensed under Pexels.)

5. YouTube Connects the World

With over 1 billion users in over 100 countries with platform access, Youtube has broken the social barriers; the platform is in 80 languages and for every age gap.

In recent studies, 77% percent of Youtube users in the US are between 15-35 years of age. This means that Youtube has reached more audiences than any television network.

It also performs very well in places like Japan and India having 4.8% and 9.2% users, respectively.

Youtube is dominating globally, which makes the marketers and advertisers prefer it for their marketing campaigns.

6. Better Viewer Attention

Youtube has caught its viewers’ attention by having the perfect algorithm. In the recent study made by Youtube, about 50% of their viewers tend to focus on promotional videos and are unlikely to skip the ads.

With the attention given by the viewers, 29% of marketing professionals feel like the pre-roll skippable ads are the best way to promote their brand and product.

7. YouTube Boosts Sales

Having an excellent promotional video and investing it in Youtube ads would be a win-win situation for you.

As a brand, knowing that 40% of shopping lovers worldwide have purchased products that they found on Youtube is important. This statistic alone is a motivator for you to start your Youtube journey.

Not only that, 2 out of 3 buyers turn to Youtube to get ideas about what they want to purchase. That’s because Youtube has millions of videos about different topics made available for users and advertisers.

8. YouTube Lauds Creativity

YouTube is developing at an incredible speed and has more than 38 million dynamic channels. With 15 million substance makers putting out videos with an audience of 2 billion people worldwide, there is unlimited space for creativity.

If you can make targeted content, you can use YouTube to develop your brand. The key to YouTube’s prosperity is delivering reliable content and ensuring that you adopt an innovative strategy to video making.

The quality of the video is an essential part of having a successful Youtube campaign as its good visualization attracts the audience, however the video can still be simple and still make sales. (Credits: “Black Flat Screen Computer Monitor,” by cottonbro, licensed under Pexels.)

9. Brands Can Leverage YouTube to Make Money

Youtube does not only take care of its business partners and users. They also make sure that the content creators can get the benefits of producing good videos where advertisers can place their ads.

Content creators, also known as YouTubers, earn 10 million dollars every month on Youtube because they have grown their subscribers over millions and always keep up with the new trends.

If you plan to become a content creator, make sure to grow your follower base to get the benefits just like the top YouTubers.

10. YouTube Has Unexplored Potential

Currently, under 10% of entrepreneurs own a YouTube channel. If you are battling in a restricted market, having a YouTube channel will put you at the upper hand.

When the pandemic hit, there was a huge increase in new channels created on Youtube, with a rise of 95%.

The key to doing a successful Youtube channel is to understand the algorithm and create a strategy that is unique but also aligns with your objectives.

The future of the digital world is still unknown, but what is essential is that we are productive today. (Credits: “Robot's Hand on a Blue Background,” by Tara Winstead, licensed under Pexels.) — The future of the digital world is still unknown, but what is essential is that we are productive today. (Credits: “Robot’s Hand on a Blue Background,” by Tara Winstead, licensed under Pexels.)

Including Tubesift in your marketing strategy

Many tools are available for your Youtube ads; however, not all of them are the best for you. If you want more time for creating and designing your campaigns, you can use Tubesift.

Before you can successfully place your ads on Youtube, you have to search for monetized videos, and it’s a lot of work and time to do it. In Tubesift, with the right keyword, you can easily search hundreds of monetized videos and get a placement list.

If you want more information and testimonies of how incredible Tubesift works, visit TubeSift.com.