Reach more Viewers with CTV on YouTube
With the pandemic and the world locked inside their homes, social media was the only form of entertainment. Billions of people have binge-watched Google’s YouTube, Netflix, Disney’s Hulu plus live TV, Amazon Prime, and a variety of other services. The viewership on the YouTube platform, which includes YouTube and YouTube TV, increased from 100 million in March 2020 to 120 million in December 2020. With these staggering numbers, get ready to Reach more Viewers with CTV on YouTube.
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According to the United States Census Bureau, in 2020 Americans spent a total of 791 billion dollars on YouTube, more than 30% from 2019. CTV ad spending in the United States alone was more than $8 billion last year.
YouTube is the most common ad-supported streaming platform
According to a new Integral Ad Science study, YouTube has become the ad-supported streamer of choice on CTV among US viewers. More than half of the 1,000 customers polled preferred YouTube.
Streaming video content is becoming more and more common on CTV, with 88% of consumers saying that they have viewed streaming video content on CTV. Of those polled, 61% prefer YouTube over other streaming services, with Hulu coming in second at 43%.
Furthermore, 44% of customers are more open to YouTube CTV advertising when they are close to brand-appropriate, premium content. Meanwhile, 40% claim they are more likely to finish a YouTube ad if it is applicable to the video they are watching.
What does this imply for advertisers?
This is great news for online advertisers who should be using YouTube as a primary marketing channel. You can reach viewers on mobile, desktop, laptop, and now on another device – the smart TV.
The transition to streaming on TV screens presents both obstacles and opportunities. Some challenges, such as deciding what to buy and calculating the impact, are not particularly new. To solve these problems, solutions are being built and have already broken new ground.
Streaming allows advertisers more ways to target customers who have abandoned TV in favor of streaming services, including hard-to-reach viewers. Although much has been said about the complexity and fragmentation of audiences, the number of ad-supported channels is currently very limited.
According to Comscore, only five streaming platforms reach 82.5% of CTV in the United States: Netflix, YouTube, Amazon Prime, Hulu, and Disney+, but only two display ads. 41% of all ad-supported streaming watch time in the U.S. happens on YouTube. All of this demonstrates how CTV has opened a major new chapter for video on YouTube and beyond.
The best way to reach your ideal audience
The more you understand your target market, the more you’ll be able to target your advertising and connect with the people who are most likely to become customers. The best way to reach your ideal audience is by using TubeSift.
Tubesift can help you find the right placements for your YouTube campaign and help you get a high ROI with video ads. Skip doing search after search on YouTube and sifting through the 500 minutes of video uploaded in the platform every single minute.
You can pick up a license at our home page, TubeSift.com.
You will become a master of profitable YouTube campaigns with a TubeSift Membership, and we are convinced that with streaming platforms and CTV on the rise, it will be a game changer for you.
- The Best Ways to Advertise on YouTube from the TubeSift Blog
- Getting Started with YouTube Advertising from the TubeSift Blog
- Targeting Options for YouTube Ads from the TubeSift Blog
- Targeting via Google Search Terms from the TubeSift Blog
- Reach the Right Customers with Google Ads Search from the Tubesift Blog
- YouTube boasts 120 million monthly TV screen users in the U.S from Digital Information World
- YouTube Tops Among Ad-Supported Streamers from tvtech
- Three trends that are redefining video from YouTube Official Blog
- Research exploring consumer preferences, behaviors and ad receptivity from Integral Ad Science