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Video Ad Vault, a YouTube Ads Library
Brady Snow: How do you know the top performing ads for any brand on YouTube? I could go around and watch YouTube videos and hope a brand’s ad would show up, so I can see what they’re running. But, there’s no way to see all the ads that they’re running. Man, if only there was a library. I know Facebook ads has the Facebook ads library so you can see what ads other brands are running. But on YouTube, how can… Oh, yeah, I have a Video Ad Vault license. I’ll just use that.
Here I am inside Video Ad Vaults. Let’s just say, I want to see ads for Zipify. I’m going to click domain, URL. We’re searching all of YouTube. Oh, here are Zipify’s ads. This one’s got the most views, 63,000. Let’s see what this ad’s like.
Speaker 2: Ladies and gentlemen, it’s not every day that you stand a top a pile of fallen trees at-
Brady Snow: That is a typical hook. You usually don’t see that. Also, you don’t see this setting very often. A lot of times YouTube ads have a fancy car in the background. It’s a fancy setting, something like that, but we’re in the forest on a pile of logs, interesting.
Discover what’s working in your niche
Speaker 2: And, it’s not every day that you launch an application into the Shopify ecosystem and it is universally rated the number one by Shopify Plus merchants, and that’s what happened with one-click upsell. I went native to Shopify with one-click upsell. I-
Brady Snow: One-click upsell. He gets right to it. Interesting ad from Ezra there. Let’s see what else Zipify is running.
Speaker 3: Ladies and gentlemen, I have multiple [Kogi 00:01:54] chimes on my desk.
Brady Snow: Kogi chimes?
Speaker 3: … at any given time. But, that’s not what I’m here to talk to you about.
Brady Snow: Oh-
Speaker 3: I’m here-
Brady Snow: He’s not here to talk-
Speaker 3: To talk to you about-
Brady Snow:… to you about that-
Speaker 3: about pre-purchase and post purchase, multiple upsells. It’s a huge announcement. It’s going down.
Brady Snow: Pre-purchase, multiple upsells. It’s going down. Okay, I want to keep watching it. Interesting that’s the ads that they’re running. You can do this for any brand if you want. Here’s TubeSift. Here’s our company, let’s see what YouTube ads TubeSift is running. Oh yeah, I remember shooting this ad with Justin and Skeleton Rick.
Get inspired by your competitor’s ads
Speaker 4: Yes, Skeleton Rick. It’s like a Facebook ads library, but for YouTube ads and yes, for the last time you can search by domain. You can search by advertiser. You can search by keyword, and you could even get alerts when somebody that you’re following rolls out a new YouTube ad. I don’t know how many times I have to tell you this dude, you got to stop getting so drunk.
Brady Snow: Why would you want to watch to see what other ads, other brands are running? Maybe, it’s a competitor. Maybe, you’re looking for ideas for your own ads. Maybe, you want to know what to say on your ad to convert your target audience better than any other ad that’s going to be shown to them. It’s what you can do. If you got a specific brand in mind, you can take a look and see what they’re running. I know Shopify ran some new YouTube ads recently. Here’s what they’re running. What YouTube ad is Amazon running. Oh, we got Amazon Fresh ad. Yep, they’re running some ads for that. What ads are SunChips running? Here’s SunChip’s ads.
Speaker 5: There’s no sound like Drew’s.
Brady Snow: They got a purple theme in that one. So, yeah, this is a great strategy you can use to gain better competitive intelligence. So, you don’t have to do guesswork when you’re running your own ads. You’ll know what to say. You’ll know what is working on ads right now. So, you’ll know what to say on your own ads. If you want to gain a better competitive edge when you’re running YouTube ads, you can use Video Ad Vault yourself to see what ads are being run by any particular brand. You can even search by keyword. You can even follow specific advertisers and get updated by email anytime that they roll out a new ad. You can go to videoadvault.com. You can sign up for a license, and you’ll have access to this powerful tool, and you’ll make better YouTube ad campaigns than ever before. That’s all I got for this video, so thank you for watching. Please subscribe to our channel, drop some comments, let us know what you thought about this video, and we’ll see you next time.
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