YouTube has two billion logged-in users and it’s the most popular platform among adults in the United States. Image by Javier Sanchez Mingorance, Royalty Free License, Scopio
YouTube has two billion logged-in users and it’s the most popular platform among adults in the United States. Image by Javier Sanchez Mingorance, Royalty Free License, Scopio
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Begin with the fundamentals

Opening an account on YouTube is, of course, the first step in becoming a YouTuber. If you’re making one for a business, you’ll need a Google Brand Account.

A Brand Account has the advantage of allowing you to add additional authorized users. Even if you want to manage it on your own, it’s still a viable choice to explore, especially as your company grows. Data collection and analysis are very important first stages before you can start planning content for your target audience.

Free YouTube Stats Infographic!

Subscribe now and get instant access to this insightful infographic that will help you take your YouTube ads to the next level.  

Simultaneously, you should be looking at what your competitors are doing on YouTube. Keep in mind that the YouTube market is as diversified as you can imagine. It’s ideal for segmenting your audience so you can create content that appeals to the people you’re trying to reach.

You can’t simply begin uploading videos and expect to see instant results.
Image by Nik Gracner, Standard License, Scopio
You can’t simply begin uploading videos and expect to see instant results.
Image by Nik Gracner, Standard License, Scopio

Follow Proven SEO Principles for Streaming Platforms

Before experimenting with other YouTube techniques and tricks, don’t forget about search engine optimization or SEO. YouTube is a search engine, just like Google. That implies you must make sure that your videos are set up to be more visible to your target audience.

Optimizing your videos will help you attract more subscribers to your channel by doing anything from creating powerful (not clickbaity) titles to choosing the correct thumbnails, ensuring your descriptions are keyword-rich, and so on.

YouTube is a great way to increase traffic and customers.
Image by Dimitris Papantzikos, Editorial License, Scopio
YouTube is a great way to increase traffic and customers.
Image by Dimitris Papantzikos, Editorial License, Scopio

Experiment with Different Video Marketing Campaigns

You’d be better off investing your time learning about video content and advertising on YouTube than stressing overdoing it right the first time. That requires learning everything you can about the categories of YouTube videos. These include raising awareness, engaging people, and providing educational content.

Then, you can choose whether or not to post a vlog, tutorials, interviews, or product reviews. These are all forms of organic video content that you can post freely on YouTube.  These serve well to educate your audience and to bring in leads.   However, knowing how to match your organic content with YouTube advertising is also beneficial. Using free and paid YouTube tools can also contribute to the success of your marketing.

Once you get in the swing of posting regular videos organically on your channel, you may want to bring in more leads by running YouTube ads.  The great thing about YouTube ads is that there is a multitude of targeting strategies available that allow you to target your ideal customer where they’re watching their favorite YouTube content.  The results from serving ads this way are among some of the best in digital marketing today.  

Getting Started with YouTube Advertising

You can’t go wrong with YouTube if you’re still looking for the best streaming platform for video marketing. Plus, if you follow the advice we’ve provided, creating a channel shouldn’t be difficult. Check out our resource hub if you require additional help getting started with YouTube marketing strategies and assistance.

Advertising Made Easier

YouTube, when used correctly, can be a great way to raise brand awareness and reach out to more potential customers. 

To learn how to run ads the most effectively on YouTube, please visit TubeSift.com.

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