Brady Snow: Today, I’m going to tell you three distinct advantages you get when you use a YouTube ad spy tool. What is a YouTube ad spy tool? Well, it’s the same thing as a Facebook ad library, but for YouTube. It’s a searchable database of YouTube ads, and when you watch other ads, you can learn a lot about the kind of ads you need to create to your target audience on YouTube. So let’s dive into this and look at three advantages that you get with a YouTube ad spy tool.
Access real-time market data
So advantage number one of using a YouTube ad spy tool is you get real time market data for specific YouTube ads. Let’s say you run ads for a baking class. Let’s say you sell an online baking course, you should see what other ads are out there in that market. What kind of ads are also being run for baking classes or baking master classes or whatever it is. Maybe it’s a recipe book. That would be something similar too. But when you see what other ads are being run, you’re going to have a much better idea of the kind of ads you need to create and you’re going to have a much better strategy for how you create your ads. So that’s advantage number one. Because if you don’t do that, if you don’t know, then you’re going to be guessing about what kind of ads are working and what to say on your ads. And by using a YouTube ad spy tool, you’re going to eliminate all that guesswork and also probably save yourself a lot of ad spend by not testing out ads that don’t work. So that’s advantage number one.
Unlimited inspiration for your ad messaging
Advantage number two is you’re going to have unlimited inspiration for the kind of ads you need to create, what you need to say on those ads. That’s so powerful these days if you can know exactly what you need to say or you have all your ideas narrowed down to the top ones and you go ahead and shoot an ad for each one of those. Rather than having to guess and come up with it all on the fly, you’re going to actually know what’s working and what’s not working, and that’s just going to simplify the process for you and make your ads that much more effective. So that’s advantage number two.
Keep tabs on your competitors’ ads
Advantage number three is you can keep tabs on your competitors. And when you can do that, you’re going to be able to keep your ads, your messaging, and your offers relevant to your audience. Because if you don’t know what your competitors are saying, how are you going to be able to convince someone on YouTube that your offer’s better? By following competitors YouTube ads, you’re going to just be that much better of a marketer and be able to create ads that are relevant and effective and convert leads into buyers. And so if you want to check out a YouTube ad spy tool, I recommend checking out Video Ad Vault. You can go to videoadvault.com.
If you want, I can give you a quick demo of it here. I’m just going to hop into my account. So let’s say I have an offer that teaches people about digital marketing. I’m just going to start broad with this keyword. And here are ads that are related to digital marketing; Semrush, I know them. Here’s some fiber ads about digital marketing, more Semrush. It seems like these ads are ranking heavily for this keyword, but digitalscholar.co looks like a training program. Yeah, there’s all these ads here and if I want to watch any of these, let’s say I want to watch the one with the most views, I can filter for the highest use. This one’s got 6.4 million in Adobe ad. So Adobe, they have a lot of software tools that people use in digital marketing. I can just click play and watch this here. See the ad, see the messaging they’re using. This may not relate exactly to what I’m offering if it’s a course.
Use the best YouTube Ad spy tool
So Adobe’s a big advertiser, obviously a big company. But this ad, they shot it like a scene. It’s kind of a character … he’s trying to accomplish something, he’s got an issue, he’s got a problem, his file’s not too big. So they showed it and then they showed the solution because he uses their Adobe Document Cloud because he uses their Adobe Cloud storage and his problem’s solved. And you see that, you actually see that firsthand. That’s an effective ad. It’d be a lot of good ideas to see there. If I wanted to see the ad link, I can click it and that’s the landing page they’re pushing to. It’s got that same guy from the ad. You can start a trial. So I can see what offers are being run. That’s a big advertiser, but you can filter down and find the smaller advertisers too that maybe if your competition is competition for you. And another thing you can do as well is you can follow specific advertisers. Let’s say I wanted to follow this guy.
Let’s say I watched his ad, free digital marketing course. So he’s selling courses. Let’s say I want to make sure I see anytime this guy rolls out a new ad because maybe he is a competitor of mine. Add this to watched channels and then when I go over here to my watched channels … by the way, this is going to give me email updates every time this guy rolls out new ads. But yeah, here are all the channels that I watch and I had just added that guy. So he’s in there now. These are all the ads from all the channels that I follow. So I can see that and filter down and find all the different … here are all the ones that I follow. So that last guy, this was the last advertiser, Hello VRu. Here are all his ads, all of them. So I can see all the different angles that he’s running. I can watch these, see what messaging he’s using, what different hooks he’s using to try to bring people into his sales funnel about digital marketing course.
Highly effective tool if you’re running YouTube ads. It’s going to help you stay relevant, keep your offer, your messaging relevant. And like I said, unlimited inspiration for your ads, which that’s pretty hard to beat. So if you want to check out Video Ad Vault, you can go to videoadvault.com. We have a demo that shows all the different features, how you can use that. I just scratched the surface of how you can use this tool. But feel free to check it out there, videoadvault.com. And you can also pick up subscription, get access to this searchable database and start finding winning ads and sales funnels in your niche. So thanks for tuning in today. If you like this, please subscribe. Don’t miss more videos in the future. We’re going to be putting out stuff about YouTube ads and all kinds of ways that you can thrive in your niche. So thanks for tuning in. See you later.