Justin Sardi explains the right structure for your YouTube ads campaigns.
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Video Transcript

Crafting Winning YouTube Ad Campaigns

Justin Sardi: It’s no secret that every ad that you create is not going to resonate with every single audience that you decide to target. And there is a very specific way that you can figure out what video ads are going to resonate with what audiences the best. And it all comes down to structuring your YouTube ad campaigns the right way. And in this video, I’m going to show you exactly how to do that. My name’s Justin Sardi. I’m the CEO and founder of tubesift.com. And like I said, today I’m going to talk about how you can figure out what specific YouTube ads are resonating with which specific audiences and the right way to structure your YouTube campaigns. Now, I get a lot of questions about this all the time, so I just want to set the record straight and explain exactly how we do it. Maybe other people do it differently, but this is how we do it to figure out what exactly is going to work with what audience.

Now, for a little bit of context, let’s say that you are targeting people who are… Let’s say you’re doing website targeting and you’re building a custom audience, which by the way, you can create custom audiences using TubeSift and figure out what types of websites your specific audience is going to be visiting. And then you can take those websites from TubeSift, plug them into Google Ads, and essentially retarget other people’s website traffic. So let’s say you are targeting all the funnel builders out there, like ClickFunnels, [inaudible 00:01:25], I don’t even know, some of those are carts, but different landing page builders, lead pages, whatever, groove pages. So if you want to target all those people because you know that your audience probably uses those types of things as well. Maybe they’re marketers. So marketers are using funnel builders like that. So you know here’s who I want to target. And then you make five different ads.

And this is usually what we do. We’ll sit down and we’ll map out five different ad ideas. We might use one that’s like, hey, if you use any type of funnel builder, that might be the hook that we start off with. Or hey, as an online marketer that blah, blah, blah, whatever that might be. And so we’ll sit down and we’ll map out five different ads. And then from there we will take one campaign. We will target that one specific audience, and then we’ll put our three to five different video ads in that campaign targeting that one specific audience. And then what’ll happen is all of those 1, 2, 3, 4, 5 ads will get served to that exact same audience.

Create different ads and target the same viewers to see which one resonates more with your audience. Image by Firdouss Ross, license under Unsplash.
Create different ads and target the same viewers to see which one resonates more with your audience. Image by Firdouss Ross, license under Unsplash.

Set up multiple ads, one campaign

And what’s going to happen from there is one or two of those ads is really going to take off. Some of them might do really well for a different audience. So we’ll start by setting up three or four, sometimes five different campaigns. And we might be targeting some keywords, we might be targeting some placements, we might be targeting some retargeting audiences that we have, some email lists and some custom intent audiences based on websites. So we’ll set different things like that up. And we’ll have all five of those videos that we created, three to five videos in every single one of those campaigns.

So we’ll have five campaigns, one audience in each campaign, and then three to five videos serving to that one single audience. And what you’ll start to see is that one or two of those videos, like I said, is going to resonate with one of those specific audiences, while some of the other ones might resonate a little better with different audiences. And you’ll start to find winners that really work with each and every one of those specific campaigns and audiences. And that is why we structure our campaigns with the one campaign, one audience, and three to five different video ads. So if you’ll do that, or if you do that, you’ll start to see a lot better results and you’ll be able to test your videos faster instead of being like, okay, cool, we’re going to target 10 different audiences with this one video. That usually doesn’t quite work out as well.

So we like to do the one, one, and then multiple videos. So that’s usually how we set ours up. I’d love to hear how you do it in the comments. And as always, if you’re looking to up your video ad creative, come up with new hook ideas, new script ideas without having to do a lot of the work, you need to check out Videoadvault.com because we have a new AI scripting feature, plus over one and a half million unique YouTube ads and counting where you can find winning ads in your space, put them into our AI scripting feature. And boom, the software will spit out high converting YouTube ad scripts in a matter of minutes without you having to go through the hassle of scripting a ton of video ads that may or may not convert. So definitely check that out, videoadvault.com, and then check out tubesift.com for all of your targeting needs. That is it for me on this video. Hopefully you enjoyed it, and if you did, please give us that thumbs up.

Subscribe to our channel, leave us a comment, whatever you want. And I would love to hear your thoughts on this video. That’s it for me. Bye for now.

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