Focus your efforts on developing a YouTube Ad Strategy
Brady Snow: Hi, Brady Snow here, Director of Content at TubeSift.com, where we empower marketers with targeting for YouTube ads. Today, I want to talk about why every brand needs to be mapping a solid YouTube ad strategy. I’m going to be sharing why brands are focusing their ad efforts on YouTube and how marketers are leveraging YouTube to get better results than other media platforms. We’re going to look at some numbers from some marketers that are seeing incredible results on YouTube, and we’re going to learn what tool they’re using to get those results. So without further ado, let’s see our TubeSift logo animation, and blast through hyperspace to the heart of the content.
Brady Snow: So today, like I said, we’re going to be talking about why every brand needs to be running YouTube ads. The reason for this is simple. The way people watch video is forever changed. Network programming, like your traditional cable TV, has been replaced by personalized content served through streaming services. The platform at the center of this shift is YouTube. YouTube has become irreplaceable for billions of viewers for a few reasons. It is a place built on sharing information through the medium of video. Humankind prefers digesting new information in video form because the visual and the audio component resonates with the human brain better than other forms of content. Consumers of content are more likely to remember information from a video than any other form. This makes YouTube one of the most efficient ways to tell your story and share it with anyone worldwide, with a computer or smartphone.
What are people searching for on YouTube?
Brady Snow: This method of telling your story builds trust faster. It delivers value faster and allows for greater brand recall from viewers. So aside from the advantages that using video content brings, let’s look at the sides of YouTube’s audience. YouTube sees traffic of 2 billion unique users every month. The platform is launched in over 100 countries and in 80 languages. One billion hours are watched every single day, and on mobile devices alone, YouTube content reaches more people in the U.S. than any TV network does. Another fun fact that might delight marketers is that YouTube reaches more 18 to 49 year olds than any cable network, with eight out of 10, 18 to 49-year-olds using YouTube each month. The average visitors per day is over 30 million people. YouTube is the second most visited site in the world after Google. And Google owns YouTube. Obviously these are some huge numbers, but how are marketers using the power of this platform?
Brady Snow: The stories and information that are shared on YouTube are more than just entertainment. 89% of people that use YouTube say they come to the platform to learn new skills and improve their lives. So the vast majority of YouTube users come there to learn. This makes YouTube a massive marketplace to share ideas, give product tutorials and recommendations, or offer knowledge that the consumer wants. But it doesn’t stop there. The one thing that makes YouTube the ideal place for brands to connect with their audience is that YouTube sits on this massive data heap of people’s interests. YouTube suggests content to viewers based on their search history, which is a fair representation of their interests. YouTube displays the amount of views and subscribers different videos and channels have.
Use precision targeting
Brady Snow: The key fact for marketers here is that with all this data and with all this content that satisfies people of different demographics, interests, skill levels, it makes targeting your right customer incredibly easy. YouTube allows people to find content that matters to them. Marketers can precision target their ideal audience by placing their video ad in front of the right customer at the right time. More than 78% of marketers consider YouTube to be the most effective video marketing platform. And nearly two thirds of shoppers say that video has given them inspiration for purchases. And more than 90% of those say they’ve discovered new brands on YouTube. Viewers are four times more likely to use YouTube versus other platforms to find information about a brand, a product or a service. And they’re two times more likely to buy something that they saw on YouTube.
Brady Snow: Getting your content in front of viewers on the platform can help people discover your brand and drive purchasing decisions. There are few different types of ad formats to use on YouTube and each has their own benefits that work in different scenarios and for different goals. We have a post on blog.TubeSift.com that covers the types of YouTube ads and how to use them, and we’ll link to that below if you’re viewing this on the blog.
What’s the best type of ad for your campaign?
Brady Snow: But I’ll cut right to the chase and tell you that the highest performing ad type for marketers on YouTube, is the skippable in-stream ad. This type of ad allows the viewer to skip the ad after five seconds, if they’re not interested in the offer. And if the viewer skips the ad within 30 seconds, the advertiser does not pay at all. We interviewed Mike Buontempo, CEO and founder of the ad agency Client Accelerators, about what platform has seen the best performing ads for his clients. And the winner was hands down YouTube. Let’s take a look at that clip from Mike Buontempo.
Mike Buontempo: It’s incredible how much better YouTube is just overall with the traffic that we drive. It’s just that the quality is just so, so much better. And we’ve seen this with multiple funnels all across the board. And we get it from clients all the time, “Oh, well, YouTube’s, more money.” Yeah, but if you actually track YouTube’s quality, it’s just a lot better.
Brady Snow: I think it’s safe to say that precision targeting an audience with video based on their interest is one of the most scalable ways to put advertising budgets to work and see a high ROI. YouTube is the most effective platform to connect with new audiences and generate leads and sales for your business. But even though the targeting helps you get a higher ROI, the time it takes to set up the ads can be a pain and cost you precious time. That’s why you shouldn’t run YouTube ads without using TubeSift. TubeSift saves marketers time and gives them valuable data on what videos and channels their audience is watching their favorite YouTube content on. By placing your videos there, you can quickly and easily scale your campaigns and generate a flow of consistent leads and sales for your business. This is how fast and easy it is.
Brady Snow: Step one, type in your keyword and click search. Step two, TubeSift does all the hard work, finding all the monetized videos for those keywords. Step three, copy the video URLs that are monetized, paste them into Google ads, click add. And from there, your video runs on all of the monetized placements that TubeSift found.
Success Stories Using TubeSift
Brady Snow: TubeSift has helped thousands of people scale using YouTube ads. Here are the results of some of our users. Kim Blanc here is a TubeSift user. And he says that placements are one of the most powerful YouTube ads targeting options out there. “It’s as laser targeting as you can get because you reach your ideal customer avatar at the right time.” And this was from 2020. But at the time Kim Blanc had, “Generated $22K from just using TubeSift placements.” Mehedi here said that he spent $183, but made $1,600. That’s some good ROI. Jared Kelly here is getting a 500% ROI. Great number. Ryan here didn’t have any sales in the first week, but he dialed in his targeting, kept at it and he made $4,985. And it only cost him $2055. That is also some phenomenal ROI. And George Louvis here said he started using TubeSift about two years ago for a landscaper client. So this is a local business located at one place. He says they get video views for, “One cent each now… average sale is $890 per year and prior to TubeSift we were spending so much more for qualified leads…”
Brady Snow: Adam Payne says, “One of my in-stream ads has a 41.8% view rate and almost 30% are watching the entire 2 min video. Not bad as these are meant to be annoying ads…” So he’s saying that normally people skip ads, but when you have precision targeting, you get your ad in front of the right person who’s going to be interested in your offer, then you get a much better view rate and that leads to higher conversions as well. Those are just a few of the TubeSift success stories. If you’d like to get these kinds of results on your ad campaigns, you can pick up a TubeSift license at www.TubeSift.com.
Brady Snow: A license comes with our bonus training, our ads by feature that lets you see what ads are active in your niche, our banner design studio, and our ongoing support of your success. If you need some more info about YouTube ads and strategies, you can always check us out at blog.TubeSift.com, where we regularly publish free content on YouTube advertising. So that sums it up for me. On this video, we covered why every brand needs to be running YouTube ads and explain the massive opportunity brands have to generate new leads and sales for their business. If you enjoyed this video, please subscribe to our channel so you don’t miss our next videos. We share case studies with successful entrepreneurs, YouTube advertising strategies, industry news, and more. Feel free to leave your comments below as well if you’re watching this on YouTube and let us know your thoughts. Thanks for tuning in and we’ll see you next time on the TubeSift blog.
- 25 YouTube Statistics that May Surprise You: 2021 Edition from Hootsuite
- The State of Youtube Advertising – Statistics and Trends [Infographic] from Go-Globe
- YouTube stands to benefit as marketers pivot from traditional TV from eMarketer
- Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal from Business 2 Community
- 40+ YOUTUBE STATISTICS THAT MATTER IN 2021, THIS IS AMAZING from Veedyou