No business can afford to ignore digital advertising entirely. hat's why brands should double down on YouTube ad efforts. (Credits: Andrea Piacquadio, Pexels License, Pexels)
No business can afford to ignore digital advertising entirely. That’s why brands should double down on YouTube ad efforts. (Credits: Andrea Piacquadio, Pexels License, Pexels)
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The State of the Advertising Industry

In early 2021, Facebook’s position as the world’s most famous advertising platform came under investigation. As a result of new regulations and Apple’s release of iOS14, the company lost ground. Many of the organizations that advertised on the platform felt the same way.

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Though Facebook remains popular with many advertisers, it’s losing its status as the gold standard. Losing status is very common in the business and advertising worlds. Consider how print newspapers used to be an essential part of every marketer’s toolkit. Thanks to the digital age, this is no longer the case.

What platform has the clout and muscle to dethrone Facebook? A typical competitor is Google. However, mastering and monitoring Google can be expensive. Plus, top keywords are tough to win in the battleground of Google’s auctions. However, one advertising channel that provides a level playing field for businesses of all sizes is YouTube.

YouTube’s Still, Calm, Uncharted Waters

What makes YouTube such an appealing advertising destination? To be honest, it’s an untapped landscape. Yes, it is popular among forward-thinking advertisers and agencies; however, many businesses have yet to capitalize on it. YouTube remains a massive untapped marketplace for advertisers in any niche.  Even local businesses can stand to benefit from reaching their target audience on the platform.    

Facebook advertising has become a saturated marketplace for advertisers.  One of the main benefits of advertising on Youtube is that the targeting features are much more precise than Facebook, and it comes at a fraction of the cost compared to Facebook.  That’s fantastic news for businesses looking to increase their reach without breaking the bank.

The issue is that many business owners aren’t sure how to break into YouTube. They have a hard time thinking beyond the idea of creating a business channel and filling it with content. The good news is that the content that frequently converts on YouTube isn’t complicated.  What is the most important is the power of the message a brand delivers.  

Advertisers are aware that on Facebook they'll have to pay for each impression. (Credits: Yan Krukov, Pexels License, Pexels)
Advertisers are aware that on Facebook they’ll have to pay for each impression. (Credits: 
Yan Krukov, Pexels License, Pexels)

Educate consumers on the differences between Facebook and YouTube ads

YouTube advertising is charged based on whether viewers are opt-in or opt-out. With an in-stream skippable ad, the most common type of ad on YouTube, the advertiser pays nothing if a viewer skips an ad before the first 30 seconds.  This helps advertisers ensure they are only paying for ads if the viewer is truly interested in their message.  This process is crucial to remember for marketing teams who want to make the most of their budget.  

Consider the Visitors’ Intentions

Consumers go to YouTube for different reasons. Many people want to learn something and also be entertained. They’re trying to find out how to install a dishwasher, build a swing set for their children, or teach their cat to use a paintbrush. YouTube visitors come to the platform with a learning mindset, making them more receptive to well-targeted ads. Facebook users, on the other hand, aren’t always looking to buy. As a result, they avoid ads, whereas YouTube users are more likely to watch them if the ad is served to the right audience. 

Concentrate On Being Simple but Distinct

The tendency of advertisers who create YouTube ads to go overboard is a huge issue. They hire experienced filmmakers or production companies and try to get too fancy. A mobile phone or a tablet can capture a good video, which is perfect for YouTube advertising. Content is more important than equipment. It doesn’t take expensive or fancy filming to create a strong branding message with an engaging hook and a call-to-action.

Connecting With The Ideal Audience

Most marketing teams should take a second look at YouTube for scaling their business. YouTube is a must-see location for businesses in competitive industries. Marketers should not just run their ads blindly. With the help of TubeSift, you can instantly find all the videos where your target audience is watching and serve your ads there in a matter of minutes.  

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