Storytelling does not only bring new things to imagine but can also make an emotional connection with an audience. Image by Werner Pfennig, licensed under Pexels.
Storytelling does not only bring new things to imagine but can also make an emotional connection with an audience. Image by Werner Pfennig, licensed under Pexels.
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Storytelling in Marketing

We always hear successful business stories of CEOs or companies that started from zero and scaled to million-dollar enterprises. It has inspired a lot of entrepreneurs, touched the emotions of prospective customers, and made the business build its image because of its story.

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Including the history of your business in your marketing strategy is a way to join the reality with the feeling that your image reflects. It also builds trust with your customers which will give them more incentive to purchase from you.

Here are the ways how storytelling impacts your marketing.

1. Storytelling is a helpful tool to connect with your target audience

The reactions of your target audience to your story will directly relate to your business growth. The ability to connect with your target audience separates your company from the competition.

Storytelling can inspire different emotions and can directly affect the feelings of a person listening to it. If you use storytelling in your marketing, it will definitely help you connect with your audience.

2. Storytelling builds trust

Customers will always come back if they feel that their needs are being fulfilled and listened to. Listening to your customer is the best thing to do so they are more willing to trust your brand. 

Paying attention to your customers and appealing to their interests in your brand story can be a brilliant way to captivate your audience and establish trust with existing customers.

3. Storytelling is not a deceiving way to build trust

Customers tend to skip a marketing ad that does aggressive selling. It can be annoying for them or just not that attractive.

Storytelling on the other hand can be a more authentic way to deliver your message. Knowing the story behind your brand or product allows your customer to identify with the benefits of having your product while also giving them the story behind the creators of it.

Storytelling brings everyone together. A good story must contain all the aspects of a good story to attract listeners and viewers. Image by Matheus Bertelli, licensed under Pexels.
Storytelling brings everyone together. A good story must contain all the aspects of a good story to attract listeners and viewers. Image by Matheus Bertelli, licensed under Pexels.

How Is Storytelling Used in Marketing?

There are different ways to use storytelling in marketing. Check out the list below.

1. Stories from customer reviews

In today’s marketing, customers have been given a lot of platforms where they can post their reviews about your product or service.

Look out for those reviews worth saving so you can use them as a marketing tool. The more stories you have from customers, the more new buyers will come. This is because nothing beats a review from a person who is an actual product or service user.

2. Infographics Storytelling

Data storytelling is the practice of blending hard data with human communication to craft an engaging narrative attached to facts. This is done by using visualization techniques such as graphics, charts, or infographics.

People process images much quicker than they do text, and by using digital data to create visually impactful stories, your ads will attract more attention.

3. Short Clip Ads

Stories do not have to be long. In digital marketing, a few-second clip is enough to convey to your audience what you want to tell them.

It’s also important to remember that short clips are currently the most effective marketing tools, especially in video marketing. So start strong with your video ad and finish strong.

Stories in digital marketing are important because it describes the tale behind the business. Image by Suzy Hazelwood, licensed under Pexels.
Stories in digital marketing are important because it describes the tale behind the business. Image by Suzy Hazelwood, licensed under Pexels.

Five Ways To Use Storytelling In Digital Marketing

We have already tackled the use of storytelling in digital marketing. Now, let’s take a look at effective strategies on how to use them.


1. Know Your Brand Story

Brand storytelling alludes to sharing your company’s history and mission with your audience. Sharing an organization’s goals, vision, and mission with an audience is a crucial piece of building trust with potential customers.  

2. Show, Don’t Tell

Great writers usually use this concept. Rather than simply telling what’s in your mind or directly stating your feelings, a great story shows the main points rather than directly telling. You must let your customer interpret and experience the emotions and thoughts by themselves.

This is more effective than hard-selling as the customer’s trust in your brand and the value you perceive plays an important role in making conversions.

3. Consistency is the Key

Your narrative must be consistent from the start until the finish. A little bit of change in your story might leave the customer wondering if it’s true or not.

Consistency corresponds to the truthfulness and transparency of your story, which is essential in building trust with your audience.

4. Create An Emotional Connection

One reason why people purchase products is because of how their emotions are affected by the ad. And that’s why it’s important to incorporate feelings in your story.

By using a powerful and persuasive message, marketers believe it can trigger a customer’s subconscious purchasing urges.

5. Do A/B Testing for your Ad

A/B testing (otherwise called split testing or container testing) is a technique for looking at two variants of a site page or application against one another to figure out which one performs better. 

A/B testing is basically a test where at least two variations of an ad are displayed to clients, and the study is used to figure out which variation performs better.

In a fast-paced world where people can get all the information they need in one click and have limited focus on one thing, storytelling is a must in digital marketing to capture possible customers’ attention.

Video Ads Vault and Tubesift

Check out your competitors’ ads to see how they are using stories to sell so you can make a better one. Before, you had to go to certain platforms and search for videos that probably contain your competitors’ ads. 

Now, with Video Ad Vault, you don’t have to worry about doing it manually. With over fifty-thousand video ads from different niches, you will see your competitors’ ads in just one quick search.

You can also use TubeSift to extract an extensive placement list where you can place your ads in just minutes and guarantee it is the videos where your ideal customers are watching YouTube. With these tools, it is easy to start doing your Youtube Ads campaigns and start seeing results fast.   
Visit TubeSift.com for more information.

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