Improve your pixel data
Justin Sardi: As an online advertiser, you know how important your pixel data is, and you know how important a pixel is to launching scalable ad campaigns. So today, I’m going to give you a couple of tips to quickly and easily train your YouTube ad pixel. Now, when it comes to delivering YouTube ads, there are two different options you can choose in Google. One is going to be maximize conversions, and the other is target CPA. Maximize conversions is going to allow Google the freedom to run these ads and try and get you as many pixel fires or conversions as possible within your budget.
And target CPA gives you a little more control. It’s going to be a little more controlled spending, where you can say, “Hey, I want to pay $10 per conversion.” Now, what I like to do is start my campaigns off for the first one or two days with maximize conversions and spend $500 to $1,000 through that campaign getting as many conversions as possible. And then right after that, switch that campaign to target CPA, tell it what you want, and that will very quickly accelerate your pixel out of the learning stage and get you the results that you want.