YouTube Ads on TV
Justin Sardi: A lot has been changing when it comes to running YouTube ads. Today I want to talk about how you can take advantage of running YouTube ads on TVs. Now, previously, I had always said, “Hey, exclude TVs, crap traffic, blah, blah, blah.” But things are changing, and in this video, I’m going to talk about how you can get the most out of running YouTube ads to people watching YouTube on their TVs. Recently, there has been a huge uptick in people watching YouTube on their TVs. So if you’re not taking advantage of what I’m about to talk about, you are leaving money on the table.
All right. So, like I mentioned, there are a lot more people watching YouTube on their TVs, which comes with more ad inventory. So obviously, people are watching on their phones. They’re watching on their tablets. I don’t have a computer I can hold up because it’s over on my desk, but people are watching on their computers. So there’s a lot of different places that people are consuming YouTube content. One of the ones that’s really on the rise, obviously mobile for sure, but that’s been going for a while, is YouTube on the TV. So with the rise in smart TVs, Apple TV, Chromecast, and blah, blah, blah, whatever, people are watching more and more YouTube content on their TVs. If you’re not capitalizing on that traffic, you’re leaving a good chunk of the ad inventory on the table where you could possibly reach people that are going to convert.
Boost engagement and conversions
Today, I want to talk about exactly how you can capitalize on that traffic. Now, in the past, I have always, always excluded TV YouTube ads because there’s no call to action on them. You’re on your TV. You’re not going to be like, “Yeah, click here.” You can’t do it. So I’ve always been like, “Nope, not going to be good.” But as we’ve seen on the Super Bowl with the Coinbase commercial, there was literally just a little QR code bouncing around. So many people pulled out their phones, and they’re like, “Oh, scan the QR code.” After COVID, you’re going to restaurants. They don’t even give you menus anymore. There’s QR codes. So people are trained nowadays to use their phones to scan QR codes. I hate it. I always ask for paper menus, I spend enough time on my phone. But that being said, if you’re going to be targeting any type of TV traffic, you should be putting a QR code on your video ads.
It could just be a little one in the corner, and that will basically take them to the landing page that you want them to go to, which sounds pretty, but just a quick little tip right there is target TV traffic and throw a QR code on there. I’ve seen a lot of successful YouTube ads that actually have a QR code on them that are running on my desktop as well. People will still scan that. It just gives people an extra call to action, or whatever it might be. So that being said, I encourage you to go to a QR code generator, set up a QR code, boom, pop it in your video ads, start targeting some TV traffic, and see the increase in conversions that you get.
Now, as always, you need to make sure that you have a solid YouTube ad creative, and I encourage you to check out videoadvault.com. We have over 1.5 million unique YouTube ads and landing pages. You can see everything from what hooks are working to what types of edits, all that good stuff, and specifically what types of offers. You could even get email alerts letting you know when new ads are rolled out in your space. So that’s videoadvault.com. Yeah, hopefully you enjoyed this video. That’s it for me on this one. Bye for now.