The digital world is ever-changing and can be confusing. Use this quick reference guide to the most common digital marketing terms that each marketer should know to remain ahead of the curve. (Image: Alpha Stock Images – http://alphastockimages.com/)
Have you ever wondered what specific video ads are working on YouTube right now and what ads are actively running in your niche? Watch this video for a strategy that will show you exactly how to do that that saves you time by not having to do it the manual way.
YouTube automatically recommends videos to viewers based on a number of factors within their algorithm. Understand how the algorithm works so you can get more views on your YouTube channel and have a larger audience to market to.
Video ad sequencing is becoming a powerful storytelling technique to engage customers and guide them along the customer journey. This article shows the best ad sequencing techniques used on Youtube today and their key benefits.
One of the greatest benefits of advertising on YouTube today, is being able to choose the channels and videos for their ads where they know their audience is watching. Watch this post for a breakdown on exactly how to position your ads for maximum return on investment.
Knowing exactly what gives your ad campaigns results allows you to make data-driven decisions to improve. To track specific actions you need to use conversion action sets. In this video, we break down how to best use them and why they’re so powerful.
Sequential advertising is a new standard for creative storytelling. Studies have proven how the format can help boost audience engagement for brands and increase the success rate of their goals. Read this post to learn more.
If you’re brand new to YouTube ads, knowing where to get started can be overwhelming. In this video, we’ve outlined all the steps you will need to get started and provided you with guides for each step. Click here for more.
Successful YouTube ads can be broken down into a formula that can work in any niche. Watch this video to learn how you can follow this free scripting outline to organize your own content and put it to use in any niche.