Run your Ads on Top YouTube Channels where your Audience is Watching
What’s up everybody? Justin Sardi here, co-founder and CEO of TubeSift.com. Now, today’s post, we’re going to be talking all about how to advertise on top YouTube channels and videos. I’m talking channels of your competitors or other channels in your niche that might have content that you know your target audience is watching.
Now, this is a very powerful strategy to basically tap into other people’s hard work. There’s a lot of creators on YouTube that are out there making content, building these audiences. And what I’m going to talk to you about today is how you can take what they’re doing and very easily snag their audience legally and ethically. In fact, YouTube actually wants you to do this. And you can basically tap into their audience and bring them to your products, services, offers, you name it. So let’s go ahead and dive right in.
Now, in order to essentially steal traffic from your competitors or from other people in your niche, all you have to do is run a YouTube ad. Now, there’s a couple of catches to this. We do have full-on training on how to set these types of ads up, but today I want to talk about the fundamentals behind actually finding the right videos and channels to put your ads on, and how to know if you can actually put your ad in front of them.
Finding Monetized Videos in your Niche
Now, what we’re talking about is a monetized video. And essentially what that is, is it is a YouTube video that allows an ad to be shown in front of them. Let’s take a mortgage broker for example. Say you are a mortgage broker, and you’re trying to tap into an audience that is interested in attaining a mortgage. So maybe somebody might be on YouTube searching for tips for first time home buyers. Right there, if somebody’s watching a video like that, you instantly know that they are interested in purchasing a home, or they’re at least planning to buy a home.
Now, most first-time home buyers might not know all the steps involved in getting a mortgage. So what you could do is you could go out and find all the channels about tips for home buyers, real estate channels, things like that, and you could place an ad in front of those channels. Now, that video is going to have, or the videos on that channel are going to have to be monetized. And the fastest and easiest way to find those am going to be to go over to TubeSift.com, get a TubeSift account and just type in the keyword. It might be something like “tips for first time home buyers.”
Now, TubeSift is going to go scan all of those videos, find the monetized ones, and spit out a list of URLs. Once you find those URLs or those videos that are actually monetized, all you have to do is set up an ad, and your ad might be something like, “Hey, if you’re a first time home buyer, the process can be scary, but we’ve put together a guide showing you exactly five pitfalls to look out for. Or five to look for in a great mortgage.” Or something along those lines, right? Something to capture that email. You put it on a lead magnet or a lead capture page, give them that lead magnet. And then you put your ad in front of all of the relevant videos. And that is literally all you have to do.
What you Need to Advertise on YouTube Channels
Now, we have a full video on ad setup and how to go through that whole process. We’ll link to that below. That’s actually very easy. It’s an over the shoulder training, super simple to do. Literally anybody can do it. But that’s essentially how you would advertise in front of other people’s channels. It’s drop dead simple. All you need is a video ad, an AdWords account, or Google Ads account. Used to be called AdWords. So Google Ads account, a video and a list of monetized videos and a landing page. That is all you need. And I break it all down in that other post as well.
So that is essentially how you would put your ad on other people’s YouTube channels. Now, the other thing you can do is you can also go out and find individual channels, and you can just copy and paste the whole channel URL, and then place that inside of the placements. And then any time any monetized video on that channel plays, your ad would show in front of it, provided your bidding strategy and all of that is set up correctly.
So that’s it for me on this video. If you have any questions, please let us know. You can always hit us up, firstname.lastname@example.org. Hit the live chat on the page, anything like that. And if you did like it, please give us that thumbs up, subscribe to the YouTube channel. And of course you can always go to TubeSift.com and get yourself a TubeSift account and make finding monetized videos a breeze.
- Getting Started with YouTube Advertising from the TubeSift Blog
- How to Setup a YouTube Ads Campaign from the TubeSift Blog
- Link a YouTube Channel with Google Ads from the TubeSift Blog
- Landing Page Compliance for Google Ads from the TubeSift Blog
- Bring your Story to Life with Video Ads from Google Ads
- Retargeting with Google Ads from the TubeSift Blog
- YouTube Ads Case Study: Generate Sales from the TubeSift Blog