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YouTube has introduced a new feature that will allow users to pay people directly for their work in response to the growing demand for recognition and compensation among internet content creators. This new feature helps creators get that extra revenue and allows their viewers to support them easily.
How It Works
“Super Thanks,” a virtual tip jar that allows viewers to pay money to their favorite channels with a simple click, is on the way, according to the entertainment platform.
By clicking the “Super Thanks” icon, users will be given the option to comment their reason for donating below the video, where creators can respond.
The widget, which will show beneath creators’ videos, will go live this week with hundreds of channels and be fully operational by the end of the year. The viewers will donate amounts ranging from $2 to $50 using the “Super Thanks” feature.
The “Super Thanks” function will be available to creators who have been accepted into the YouTube Partner Program, which provides artists with creative resources as well as ad revenue for their videos. YouTube will receive about a third of the proceeds from the new tool.
Image by Cristian Dina, Editorial License, Scopio
YouTube Continues to Grow
This feature allows users to purchase a lingering reaction or comment on a creator’s live stream for other viewers to see. This is YouTube’s third “super” option. YouTube is making these innovations to benefit content creators. This means they value the expansion and continuation of YouTube content. This is proof that YouTube will remain a viable platform worldwide to watch their favorite content.
Finding The Right Audience Will Never Be The Same
With the amount of high traffic on YouTube searching for content of all kinds, advertisers will continue to have access to their ideal audience and be able to target their perfect customer. The best tool that can help you with reaching audiences quicker and more effectively is TubeSift. Finding and targeting the right audiences will never be a hassle. To find out more about YouTube targeting, please visit TubeSift.com.
Resources
- YouTube adds virtual tip jar feature to pay creators for their content from Los Angeles Times
- Types of YouTube Targeting for your Campaigns from TubeSift blog
- 5 Ways to Identify your Targeting with Custom Audiences from TubeSift blog
- YouTube Ad Revenue Rises 49% and could soon equal Netflix’s revenue from TubeSift blog
- Reach more Viewers with CTV on YouTube from TubeSift blog
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