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YouTube Announces Live Shopping

Online shopping hit its massive popularity during the pandemic as people would prefer not to visit a store for safety. Image by Negative Space, licensed under Pexels.
Online shopping hit its massive popularity during the pandemic as people would prefer not to visit a store for safety. Image by Negative Space, licensed under Pexels.
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Youtube’s Live Shopping Feature

Earlier this year, Youtube had started its beta testing phase on a new feature, Live Shopping. The pilot testing has allowed viewers to shop products directly from live stream videos.

The launch was initiated by a couple of brands and content creators to carry out the “credibility and knowledge” to influence the consumers with their purchasing decision.

The Testing Week

Together with Samsung, Verizon, and Walmart, Youtube is holding a week-long live shopping journey that will start on November 15, 2021.

The event is called The YouTube Holiday Stream and Shop, and it will be a week of shoppable live streams, giving viewers access to new products, limited-time offers, and live Q&A with creators and other viewers.

Shoppers insights on Youtube

According to a study from Publicis Groupe, 75% of users agree that Youtube enhances the traditional shopping journey by delivering unexpected inspiration. 


Shoppers truly trust content creators.  Creators provide the full description of what the viewer wants. With a review video from a product, it’s like seeing the product in real life. This is why 89% of Youtube viewers fully trust the product recommendations of content creators. 

Lastly, Youtube has been a go-to platform for curious shoppers. Shoppers gave importance to the quality and quantity of the product.  That’s why Youtube videos helped them decide what the best product to get was by checking out product review videos.

Small business owners have ventured into live selling as consumers prefer to see the product live rather than just a mere picture. Image by cottonbro, licensed under Pexels.
Small business owners have ventured into live selling as consumers prefer to see the product live rather than just a mere picture. Image by cottonbro, licensed under Pexels.

Reaching TV shoppers

Youtube is reaching its users through desktop and mobile, and now on TV as well. Youtube has taken 40% of all ad-supported streaming watch time.

Youtube CTV gave the brands a chance to expand the reach and effect of their publicizing efforts. According to Amy Levy, from Commerce Practice Lead North America, Publicis Groupe, 60% of the viewers watch video content with others, and that “people are connecting more deeply with each other by sharing the YouTube content that they love most on the big screen.”

U.S. promoters can completely quantify their YouTube CTV video speculations across YouTube and YouTube TV. This gives a more clear perspective on obvious gradual reach and recurrence in Comscore Campaign Ratings (CCR).

Additionally, Youtube announced that Nielsen Digital Ad Ratings (DAR) CTV will soon be available in Youtube CTV, which is available only on Youtube TV. Video action campaigns are now automatically included in CTV inventory due to this upgrade.

People are more indulged in watching TV as content available online can now be accessed on television. Image by cottonbro, licensed under Pexels.
People are more indulged in watching TV as content available online can now be accessed on television. Image by cottonbro, licensed under Pexels.

Video Ad Vault and Tubesift

Wondering what ads your industry rival is currently running on Youtube? Video Ad Vault is a simple but helpful tool for checking your competitors’ ads. It has over 50 thousand Youtube ads, and the library updates hourly. Just use the most appropriate keyword and click search and you will have a result in seconds.

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