Video Marketing Today
Video marketing has been around for a long time. Since technology has made significant changes in the industry, there are a ton of platforms where video marketing can be seen.
Competitions are rising for brands and businesses to venture into video marketing. Why? Because it is unique, memorable, and understandable. Companies can quickly deliver what you want to know.
As an advertiser or business owner, here are some tips on how you can step up your game in video marketing and stand out from the crowd.
- Define Your Video Marketing Goal
Define what you really want to achieve in doing video marketing. Without this, you can’t take action or have a successful campaign.
The major component of your video marketing goal shall be: attainable, realistic, and measurable.
- Know your Target Audience
It’s vital as an advertiser to know who your main interest group is. This will assist you with choosing what will be the best video marketing procedure you will use.
You can also read more information on how to Identify your Targeting with Custom Audiences.
- Make a Storyline
A storyline that will impart what you are attempting to communicate to your crowd is fundamental, and it tends to be motivational, consistent, and engaging.
Watch this post to learn about the 4 Ways to Level Up your Video Ads.
- Stick to your timetable
Your marketing strategy should adhere to a timetable to deliver all components of your video marketing campaign. Everyone involved in the plan must stick to it.
- Keep a Budget
The financial budget for your video campaign is part of your marketing strategy, and this is how you will know the amount you completely earned from it. You must know where you need to overdo it and where to set aside your money.
Video Marketing’s Secret
If you are a beginner in video marketing, you will always have a question, Why video marketing? How does it help me? Read further to know why.
- Increases Conversions Rate
A good quality video content paired with a good video marketing strategy can raise conversion rates by up to 80%. This is because most people prefer watching over reading.
- Aids Purchase Decision
With the technology and the current pandemic, most people have their time online, regardless of whether it’s intended for work or laytime. Businesses also ventured into online shopping, which copes with the customer’s needs.
Having a video advertisement that can be seen by the target audience on every platform, helps influence the customer in their purchasing decision.
Recent surveys say up to 93% of consumers said video is helpful when purchasing a product. And that when it comes to learning a new product, they prefer to watch the video rather than see a photo.
- Targeting Mobile Users
Today, everyone has a mobile phone, and 90% of consumers watch through it. This is another factor why video marketing is exceptional for the business.
The availability of mobile phones makes it easier to reach your audience anytime and anywhere. Youtube has reported that video consumption rises 100% each year.
With all this data, it is undeniable that mobile users are contributing factors to a successful video marketing campaign.
- Helps in boosting new companies
Small businesses have maximized the power of Social Media. Additionally, the new social media platforms that allow users to post a short clip are ideal for them.
With its help, they can create a video campaign highlighting their products and services in the most creative and entertaining way. And these platforms are free to use.
- Video assembles Trust
Video equates to transparency, and transparency builds trust. Customers would more likely want to see the overall performance of the product or service and would prefer that they know the story behind the business itself.
This way you can gain loyal customers as it genuinely meets their needs and wants by providing a high-quality video that discusses the important factors on why they should choose the product or service.
Video marketing can appear overwhelming from the outset. Yet, with some practice and persistence, there is no doubt in delivering top-notch content, especially to every business image.
Use TubeSift for your Youtube Marketing Strategy
Planning your next video marketing strategy could take a lot of time. You have to think of your placements list, especially when doing Youtube advertisements. Tubesift can reduce your time for manual searching for your placements list with the right keyword.
Not only that, as a marketer, it would be best to know what your competitors are doing in terms of video advertisement. You can now easily know what they are currently running by using Video Ad Vault.
- The Beginner’s Guide to YouTube Marketing by TubeSift Blog
- Types of Video Content in Digital Marketing by TubeSift Blog
- The Best Ways to Use Video Marketing to Grow your Business by TubeSift Blog
- 5 Video Marketing Trends of 2021 by TubeSift Blog
- Top 5 Secrets of Video Marketing to Grow Your Biz by Business to Community
- How Video is Influencing Consumer Decision-Making in 2021 [Infographic] by SocialMedia Today