Click-through rate (or CTR), is a key metric for YouTube ads. Knowing how many people are clicking your ad helps you determine what is and isn’t working with your messaging. Watch our video for a breakdown of how to use CTR to improve your ads.
Video advertisements on the world’s largest video platform tend to have a higher success rate than other forms of ads. Watch this video for an over the shoulder guide to setting up a YouTube ads campaign from start to finish.
For YouTube ads, an eye-catching companion banner is a must have. A companion banner will boost your brand’s total visibility to prospects who see your ad. Watch this post to learn how to create them and succeed with best practices.
Cost-per-view (CPV) is a pricing standard for internet marketing, social media marketing and video marketing where the advertiser is only charged by view. In this post we outline how CPV works and discuss how it is beneficial to advertisers.
One of the best ways to reach your ideal customer on YouTube is to put your ad in front of relevant videos but not all videos allow ads. Learn how to find the most relevant videos that let you put your ad in front of them on YouTube.
Placement targeting allows Google ads advertisers to choose specific placements for where their ad is shown. Check out this post to learn how it can help your business through Google Ads.
Knowing how many placements you should use on your YouTube ad campaigns is a common question we get at TubeSift. Watch this video to learn how to choose the right number of placements with your YouTube ad campaign to achieve a high ROI.
Creative Commons licenses offer a creator a way to allow the public to use their creative work in compliance with copyright law. Find out how it works on this post.
Retargeting YouTube ads with your Google ads account is a powerful method of scaling your business. On this video Justin Sardi breaks down how to set up your retargeting and how to scale massively using placement targeting with TubeSift.