The Influence of Creators
You don’t have to be a full-time, content creator for your posts to become viral. An Idaho guy who works in a potato plant, Nathan Apodaca, learned this after amassing tens of millions of views. With a 22-second TikTok video showing himself skating along a highway while lip-syncing to Fleetwood Mac’s “Dreams.”
Fleetwood Mac’s fortune was revived as a result of Apodaca’s video. According to the Los Angeles Times, the song’s streaming has doubled, and sales have tripled since its first release in 1977. Once-dominant social media platforms are now fighting to let creators earn money from their fans.
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More Money-Making Options
Today, almost anyone can make money through their online work. The new tools of the creative economy enable both mega-influencers and micro-influencers to earn money in exchange for content.
If social media do not make it possible for the top producers to earn money, they risk losing them to other platforms.
How Can Creators Help You Make Money?
The creator economy has made a new customer gateway, allowing the most successful creators to produce massive sales for their products. In light of this new environment, corporate leaders have three options to participate in the creator economy. They can act as creators, pay creators for customer access, or white-label their products for creators.
You can also engage in a brand collaboration with creators who have relevant audiences, which is the most common creator strategy for businesses. White-labeling is a new method for companies looking to succeed in the creator economy.
Creators are now developing their businesses, but they frequently require assistance in carrying out their brand promises. Many businesses can manage the complex structures needed to make and deliver their products, even if creators may not have the motivation or skill to do so.
The new creator economy has changed the landscape of business. It is wise to tap into the massive YouTube creator economy and grow your business with whatever strategy your company chooses.
Bonus Tip for Growing your ROI
Placement targeting is still one of the best ways to grow your ROI by only showing your ad to the most highly targeted audience.
However, until now, it was also the hardest targeting to put in place because there was simply no easy way to collate relevant and monetized videos on YouTube without going through the tedious process of manually identifying them, one at a time.
Tubesift can help you select hundreds of highly relevant and popular YouTube videos for your ads in a matter of seconds and, in return, increase your return on ad spend and customer base.
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- How Businesses Can Tap Into The Creator Economy from Forbes
- TikTok creator Nathan Apodaca goes viral with Fleetwood Mac’s Dreams from MSN News
- A viral, skateboarding TikTok star triples sales of Fleetwood Mac’s ‘Dreams’ from Los Angeles Times
- YouTube experiments with ‘Shorts’ to compete with TikTok from TubeSift Blog
- YouTube Pays Creators more than Facebook from TubeSift Blog
- Video AdSpend Skyrockets in Q4 2020 from TubeSift Blog
- Understanding the YouTube Algorithm to Grow your Audience from TubeSift Blog