If you’re spending money on ads internationally, Google has made updates to their fee structures in select countries that you should be aware about. Check out our post to learn how these changes may affect your ad budgets.
Youtube Works Awards has just released the 2020 winners for the most creative, compelling and effective campaigns. Take a look at our breakdowns of the winners for some ideas to put to use in your own campaigns.
Video streaming was already seeing a huge increase before the Covid-19 pandemic, but now it is accelerating even more. For advertisers, this means they must adapt to shifting consumer interests in order to reach their target audiences when and where they are watching.
Small and medium sized businesses are the lifeblood of our economy and Google is providing free ad credits through 2020 to help support businesses adapt to new consumer behavior and engage with their audiences online.
YouTube has stayed on top of consumer trends in how content is consumed. Now they are launching YouTube Select, a new feature designed to help digital marketers reach their audiences where they are watching the content that interests them the most.
2020 has brought changes to consumer interests. Find out about why having adaptable marketing strategies have become crucial to success in the days of remote work, virtual socializing and increased media consumption.
Google has launched a new tool for advertisers to monitor consumer trends and interests on Think with Google. The tool is called Rising Retail Categories and was launched to provide advertisers insight into the rapidly changing consumer environment amidst the coronavirus pandemic.
Surge in Online Streaming Advertisers worldwide are shifting their creative media methods towards streaming to reach more viewers. This pivot away from traditional marketing…
Online Video Marketing on the Rise The current state of advertising given the global pandemic highlights a trend that was already in place before…