Google recently updated their algorithms for their search technology which now makes it easier to connect brands and customers. Find out about these changes and how you can connect with more consumers who want what you have to offer.
YouTube has launched a new type of ad: the audio ad. Find out if this type of ad would benefit your marketing strategy on this post.
Are you worried about what you need to say in your YouTube ads to get new customers? Watch this video to learn exactly how to build trust with your ideal customer, demonstrate the value of your offer, and make sales.
Video ads are now an essential part of marketing strategy for most marketers today. Check out this post to see how to get the highest ROI possible with your video ads.
The digital world is ever-changing and can be confusing. Use this quick reference guide to the most common digital marketing terms that each marketer should know to remain ahead of the curve. (Image: Alpha Stock Images – http://alphastockimages.com/)
YouTube advertising is still an untapped opportunity for digital marketers. We interviewed YouTube Ads specialist, Bastien Desveaux, about the massive opportunity for YouTube ads in the French market and learned how TubeSift has helped his campaigns in a number of ways.
Have you ever wondered what specific video ads are working on YouTube right now and what ads are actively running in your niche? Watch this video for a strategy that will show you exactly how to do that that saves you time by not having to do it the manual way.
YouTube automatically recommends videos to viewers based on a number of factors within their algorithm. Understand how the algorithm works so you can get more views on your YouTube channel and have a larger audience to market to.
The past year took the world by storm, bringing changes to society and consumer behavior. Preparing a marketing strategy to fit with the times comes down to understanding consumer behavior. Read this post to get your marketing strategy in order.
If you run online advertisements, you know that conversion tracking is one of the most important parts of your campaign. Watch this video to learn how to use event snippets and global site tags to effectively track your conversions.
The hook is the most important part of a video ad. Find out how to craft an effective hook that will win you leads and buyers over and over again.
Digital marketers can reach more audiences on YouTube than traditional TV and other platforms. Read this post to learn why advertisers are turning to YouTube to reach more potential customers.
Digital marketers have likely heard both the terms retargeting and remarketing. In this video, we break down the difference and discuss their importance to marketers.
The secret is out that advertising on YouTube is one of the best ways to connect with your ideal customer, but you can’t actually advertise on a YouTube video unless it is a monetized video. Watch this video to learn what one is and the best way to find them for your ads.
One of the greatest benefits of advertising on YouTube today, is being able to choose the channels and videos for their ads where they know their audience is watching. Watch this post for a breakdown on exactly how to position your ads for maximum return on investment.
The video viewing habits of consumers around the world are changing. For digital marketers, this presents both an immense opportunity and a big challenge. Read this post to learn the key insights for digital marketers in 2021 and beyond.
Sequential advertising is a new standard for creative storytelling. Studies have proven how the format can help boost audience engagement for brands and increase the success rate of their goals. Read this post to learn more.
In this case study, Justin Sardi interviews Mike Buontempo, CEO of ad agency Client Accelerators, to review data from Mike’s agency and discuss the differences between Facebook ads and Youtube ads. Watch to see which platform gets a better ROI.
Successful YouTube ads can be broken down into a formula that can work in any niche. Watch this video to learn how you can follow this free scripting outline to organize your own content and put it to use in any niche.
Different offers on YouTube require different strategies when it comes to having successful campaigns. On this video we interview YouTube Ad Expert Kim Blanc about what he has found works well in his business adsvisore.com.
Digital marketers have a lot of tools and platforms at their disposal. Read this post to learn the differences between Google Ads and Adsense.
YouTube recently updated their terms of service that brings a few changes to their right to monetize videos. Watch this video with TubeSift CEO, Justin Sardi, to break down the exact wording of these updated terms and what they mean for YouTube advertisers.
On this video call we interview Adspend.com Founder Brian Moncada about some tips for how to scale with YouTube ads. Brian discusses the difference between facebook and youtube ads, ad creation, launch, targeting, scaling, and the importance of having a great offer.
This article explains what Maximize conversions is and how it works with Google ads. Learn how Maximize conversions can help your advertising strategy.
Ad sequencing is a video advertising method that uses a series of in-stream ads to tell stories, remarket to your audience and engage with your customers. Watch this video for an over-the-shoulder demo of how to set up an ad sequencing campaign.
Now that the world is embracing the digital space, demand for knowledgeable digital marketing professionals is rising. For someone who wants to work online, digital marketing is a stable, lucrative career option. Find out how you can start your career as a digital marketer.
YouTube is still an under-used platform for online marketers but the demand for video content is surging worldwide. This article will answer the ultimate question – do Youtube Ads actually work?
Targeting your YouTube advertising helps you identify your audience and only spend your advertising budget on an interested audience. Read this post to learn about the kinds of demographic and content targeting that is available with YouTube.
Kim Blanc, owner of Adsvisore, discusses how the precision targeting options available with YouTube ads lead to better scaling results for digital advertisers. Watch this video to learn some insider tips.
YouTube ads can still be highly effective without the owner or a spokesperson employed by the company being in the ad. On this video blog post we look at examples of ads that don’t have company stakeholders in them and give you some pointers on how to get started.
Thanks to the power of YouTube ads there is a simple three step process to start growing consistent leads for your business. Watch this video for an insider’s peek into the best ways to grow leads with YouTube ads.
Target CPA, or target cost-per-action, is a Google ads bidding strategy that helps you get as many conversions as possible at or below your targeted price. Check out this post to learn how it works and when you should use it.
Click-through rate (or CTR), is a key metric for YouTube ads. Knowing how many people are clicking your ad helps you determine what is and isn’t working with your messaging. Watch our video for a breakdown of how to use CTR to improve your ads.