Sun Bum uses YouTube videos to advertise their sunscreen, hair and skin care products with a focus on demonstrating their laid-back values and easy going company culture. Watch our case study for some takeaways to put to work in your own YouTube videos.
Find out what is going on when your ads won’t spend. On this post we break down each step of the process to make sure your ads spend the budget you want them to so you can grow and scale your business.
YouTube monetization allows advertisers to show ads on your channel so you can earn extra money. There are a few eligibility requirements to allow monetization. Read this post to learn more.
Making sure your landing page complies with Google’s terms is essential to a profitable business. Check out our post to ensure your landing page is in compliance and is ready for traffic to grow your business.
Skullcandy, the maker of headphones, has aligned their brand with inspirational celebrities and a positive movement called Mood Boost. Promoting something positive and bigger than your brand will create great brand awareness and ad recall.
Writing an effective script is a key component of producing successful YouTube videos. Check out this post to learn how to script the most actionable in-stream ads to drive traffic to your channel and generate leads and sales.
The YouTube Banner is like your virtual billboard and will be one of the first things your visitors see when they visit your YouTube channel. Learn about how to get your banner up and running on your YouTube page.
Google has shortened their length requirement for long form videos and now allows mid-roll ads on videos 8 minutes or longer. Find out how to further monetize your YouTube videos and if mid-roll ads work for you.
Ramit Sethi is a personal finance advisor and founder of GrowthLab.com and IWillTeachYouToBeRich.com. In this case study we take a look at his YouTube strategy to see how he drives traffic with friendly, informative videos.
Guaranteeing your video ranks on YouTube so your audience sees it has become more difficult with the growing video count, but there is one hack that advertisers must know to guarantee their video ranks. Check out our post to learn how.
Youtube Works Awards has just released the 2020 winners for the most creative, compelling and effective campaigns. Take a look at our breakdowns of the winners for some ideas to put to use in your own campaigns.
Video streaming was already seeing a huge increase before the Covid-19 pandemic, but now it is accelerating even more. For advertisers, this means they must adapt to shifting consumer interests in order to reach their target audiences when and where they are watching.
Most people overlook the benefits of linking your YouTube channel with Google ads and miss out on the added functionality and analytics to improve their campaigns. Watch our over the shoulder guide on how and why to set this simple process up.
Blendtec used the power of YouTube ads and a video series to promote their high power blender. Their videos were highly engaging and demonstrated the benefit of their blenders. Watch our case study for some key takeaways to use in your own campaigns.
Tracking conversions with YouTube ads is a crucial component of successful advertising campaigns. Watch this video for an over the shoulder look at how to set up conversion tracking and how conversion tracking pixels work with Google Ads and your website.
There are many reasons youtube will reject your ads. It is best practice to adhere to their policy guidelines before creating your ad. Check out our post to discover the main reasons your ad will be rejected.
Placement targeting is one of the best ways to get a fast and high ROI on your YouTube ad campaigns. Through millions in ad spend, we’ve developed a hierarchy of targeting options that is proven to deliver the best results on your ads.
Small and medium sized businesses are the lifeblood of our economy and Google is providing free ad credits through 2020 to help support businesses adapt to new consumer behavior and engage with their audiences online.
Justin Sardi, founder of TubeSift, breaks down the best practices and his hierarchy of targeting options for YouTube ads. Watch this free training to learn how to achieve the highest ROI on your YouTube ads by targeting in the most effective places.
Advertising on YouTube has become one of the most engaging and cost-effective ways to reach audiences online. Before you get started there are some important basics to know.
YouTube videos are a powerful way to connect with audiences. To maximize the potential of video ads, there are some key lessons to keep in mind. Learn TubeSift’s 7 Keys to a Profitable YouTube ad campaign.
Discovery Ads are a powerful way to reach audiences based on their interests. These ads have been known to boost traffic and engagement with brands and services. Read our post to learn about the power Discovery ads play in connecting with an audience.
Display ads are a great way to advertise on YouTube without having a video. Learn how these ads work and how you can target your audience with these simple but effective ads.
The internet has brought significant changes in consumer behavior, helping marketers get more bang for their buck with real-time marketing. Find out about how it works and learn about some powerful tools that help advertisers maximize their campaigns.
Video Discovery ads can drive traffic to a content channel by targeting users who are searching for a specific keyword, giving marketers the most out of their ad spend. Check out our latest post to learn about the components and best practices.
YouTube has stayed on top of consumer trends in how content is consumed. Now they are launching YouTube Select, a new feature designed to help digital marketers reach their audiences where they are watching the content that interests them the most.
2020 has brought changes to consumer interests. Find out about why having adaptable marketing strategies have become crucial to success in the days of remote work, virtual socializing and increased media consumption.
Skippable In-Stream Ads are one of the most effective ad types on YouTube. To learn how to use them most effectively, we break down the components and best practices so you can deploy relevant ads to interested audiences and drive leads, sales and engagement for your brand.
Google has launched a new tool for advertisers to monitor consumer trends and interests on Think with Google. The tool is called Rising Retail Categories and was launched to provide advertisers insight into the rapidly changing consumer environment amidst the coronavirus pandemic.
New tools are available from Google to provide advertisers with valuable insights related to how users are consuming content. Surge…
Learn about the different kinds of YouTube ads and which ones work best for various marketing objectives. This post will cover In-Stream Ads, Video Discovery Ads, Non-Skippable In-Stream Ads, Bumper Ads, Companion Banner Ads, and Display Banners.
Online Video Marketing on the Rise The current state of advertising given the global pandemic highlights a trend that was…
Ad integrity has become increasingly important in digital advertising. This is why Google has announced enhancements to its ad transparency features by displaying advertiser identity to users, allowing them to make more informed decisions about the ads they see.
Explore how marketers can harness the power of YouTube and place their ads in front of their ideal audience. Check it out now!