Youtube has updated it’s policy in order to monetize more videos. Find out what this means for marketers.
To make sales in video ads you need to know exactly how to pitch your offer. Find out what you need to do to pitch your offer the correct way and make your viewer want to buy your product.
Video ads are a powerful way to attract new customers and increase revenue. Here’s how to grow your business with the help of video advertising.
After you hook your audience with your YouTube ad and you have their attention, you still have some important messaging to convey in order to get conversions. On this video, we break down what you need to do after the hook to lead your audience towards converting.
YouTube has developed a new tool that will help advertisers avoid copyright claims. Check out this post to find out more about YouTube’s new “Checks” tool.
Google ads has announced a new regulation that advertisers will need to implement by April 30th, 2021. Watch this video to learn how this change affects you as a digital marketer.
Google recently updated their algorithms for their search technology which now makes it easier to connect brands and customers. Find out about these changes and how you can connect with more consumers who want what you have to offer.
YouTube has launched a new type of ad: the audio ad. Find out if this type of ad would benefit your marketing strategy on this post.
Driving sales, leads, and traffic to your website is not that easy. Google has laid out some tips and useful guidelines that will help you do just that using video. Read on!
Are you worried about what you need to say in your YouTube ads to get new customers? Watch this video to learn exactly how to build trust with your ideal customer, demonstrate the value of your offer, and make sales.
Video ads are now an essential part of marketing strategy for most marketers today. Check out this post to see how to get the highest ROI possible with your video ads.
Having high quality audio is one of the most important things when it comes to having video ads or video content that convert. In this video we demo some microphone tests of different styles of microphones we use for video.
The digital world is ever-changing and can be confusing. Use this quick reference guide to the most common digital marketing terms that each marketer should know to remain ahead of the curve. (Image: Alpha Stock Images – http://alphastockimages.com/)
YouTube advertising is still an untapped opportunity for digital marketers. We interviewed YouTube Ads specialist, Bastien Desveaux, about the massive opportunity for YouTube ads in the French market and learned how TubeSift has helped his campaigns in a number of ways.
Data shows that Q4 2020 has seen increased spending in video advertising. Read this post to learn more and gain some insights on what this entails for the digital marketing industry.
Have you ever wondered what specific video ads are working on YouTube right now and what ads are actively running in your niche? Watch this video for a strategy that will show you exactly how to do that that saves you time by not having to do it the manual way.
YouTube automatically recommends videos to viewers based on a number of factors within their algorithm. Understand how the algorithm works so you can get more views on your YouTube channel and have a larger audience to market to.
Creating a YouTube ad can be scary or confusing at first. In this video guide we break down the barriers on how to find inspiration for your ads, and share some tools, tips, and resources to help get you started.
The past year took the world by storm, bringing changes to society and consumer behavior. Preparing a marketing strategy to fit with the times comes down to understanding consumer behavior. Read this post to get your marketing strategy in order.
If you run online advertisements, you know that conversion tracking is one of the most important parts of your campaign. Watch this video to learn how to use event snippets and global site tags to effectively track your conversions.
Targeting specific audiences on YouTube is an effective strategy for getting conversions with high ROI. Watch this video interview with YouTube Ads consultant Jasmine Panigrahy to learn some tips and tricks on how to do this.
The hook is the most important part of a video ad. Find out how to craft an effective hook that will win you leads and buyers over and over again.
Digital marketers can reach more audiences on YouTube than traditional TV and other platforms. Read this post to learn why advertisers are turning to YouTube to reach more potential customers.
Hear from some ad agency owners and a YouTube marketer about how you can get a higher ROI with YouTube ads across a variety of different business niches. To do this you have to be using high quality placements. Watch this video to learn more.
Digital marketers have likely heard both the terms retargeting and remarketing. In this video, we break down the difference and discuss their importance to marketers.
The secret is out that advertising on YouTube is one of the best ways to connect with your ideal customer, but you can’t actually advertise on a YouTube video unless it is a monetized video. Watch this video to learn what one is and the best way to find them for your ads.
Video ad sequencing is becoming a powerful storytelling technique to engage customers and guide them along the customer journey. This article shows the best ad sequencing techniques used on Youtube today and their key benefits.
One of the greatest benefits of advertising on YouTube today, is being able to choose the channels and videos for their ads where they know their audience is watching. Watch this post for a breakdown on exactly how to position your ads for maximum return on investment.
The video viewing habits of consumers around the world are changing. For digital marketers, this presents both an immense opportunity and a big challenge. Read this post to learn the key insights for digital marketers in 2021 and beyond.
Knowing exactly what gives your ad campaigns results allows you to make data-driven decisions to improve. To track specific actions you need to use conversion action sets. In this video, we break down how to best use them and why they’re so powerful.
Sequential advertising is a new standard for creative storytelling. Studies have proven how the format can help boost audience engagement for brands and increase the success rate of their goals. Read this post to learn more.
In this case study, Justin Sardi interviews Mike Buontempo, CEO of ad agency Client Accelerators, to review data from Mike’s agency and discuss the differences between Facebook ads and Youtube ads. Watch to see which platform gets a better ROI.
If you’re brand new to YouTube ads, knowing where to get started can be overwhelming. In this video, we’ve outlined all the steps you will need to get started and provided you with guides for each step. Click here for more.
Successful YouTube ads can be broken down into a formula that can work in any niche. Watch this video to learn how you can follow this free scripting outline to organize your own content and put it to use in any niche.
Different offers on YouTube require different strategies when it comes to having successful campaigns. On this video we interview YouTube Ad Expert Kim Blanc about what he has found works well in his business adsvisore.com.
Content that makes for a positive customer journey is an important part of a well structured YouTube ad. Watch this video for a breakdown of what makes an effective ad that leads to sales.
Digital marketers have a lot of tools and platforms at their disposal. Read this post to learn the differences between Google Ads and Adsense.
YouTube recently updated their terms of service that brings a few changes to their right to monetize videos. Watch this video with TubeSift CEO, Justin Sardi, to break down the exact wording of these updated terms and what they mean for YouTube advertisers.
Many experts have found that YouTube video ads convert better than Facebook ads. In this video interview with Shash Singh, CEO of Linx Digital Agency, we take a deep dive into using YouTube ads for high converting E-Commerce sales.
On this video call we interview Adspend.com Founder Brian Moncada about some tips for how to scale with YouTube ads. Brian discusses the difference between facebook and youtube ads, ad creation, launch, targeting, scaling, and the importance of having a great offer.
This article explains what Maximize conversions is and how it works with Google ads. Learn how Maximize conversions can help your advertising strategy.
The opportunity in YouTube right now is huge. In this video we interview Digital Marketing Consultant, Michael Szapkiw, about the opportunity for digital marketers to reap inexpensive conversions with the precise targeting of YouTube. Click here to find out more.
Ad sequencing is a video advertising method that uses a series of in-stream ads to tell stories, remarket to your audience and engage with your customers. Watch this video for an over-the-shoulder demo of how to set up an ad sequencing campaign.
Now that the world is embracing the digital space, demand for knowledgeable digital marketing professionals is rising. For someone who wants to work online, digital marketing is a stable, lucrative career option. Find out how you can start your career as a digital marketer.
Targeting specific channels, keywords and videos with YouTube ads campaigns is an effective strategy, but sometimes there’s a channel or keyword you don’t want your ad to show on. Watch this video to learn how to add campaign level exclusions from your Google ads account.
YouTube is still an under-used platform for online marketers but the demand for video content is surging worldwide. This article will answer the ultimate question – do Youtube Ads actually work?
Targeting your YouTube advertising helps you identify your audience and only spend your advertising budget on an interested audience. Read this post to learn about the kinds of demographic and content targeting that is available with YouTube.
Targeting your YouTube ads based on keyword is great but did you know you can reach people on YouTube based on their Google search terms without paying the higher price tag of additional Google search ads. Watch this video to learn how it works.
Kim Blanc, owner of Adsvisore, discusses how the precision targeting options available with YouTube ads lead to better scaling results for digital advertisers. Watch this video to learn some insider tips.
YouTube ads can still be highly effective without the owner or a spokesperson employed by the company being in the ad. On this video blog post we look at examples of ads that don’t have company stakeholders in them and give you some pointers on how to get started.