The TubeSift blog is a free library of YouTube ads training. The free trainings explore all aspects of advertising on YouTube such as how to improve your ad campaigns, help setting up new accounts, tracking KPIs and everything in between. We also publish industry-related news, helpful resources, as well as YouTube ads case studies, examining what works well for other YouTube advertisers across a variety of different market niches.
New content is published weekly as we aim to deliver the most relevant content to help you succeed with YouTube ads. If there are any topics you would like us to cover, please email us at support@tubesift.com and we’ll be sure to get it into the queue.
 
YouTube Ads Case Study: Sun Bum

Sun Bum uses YouTube videos to advertise their sunscreen, hair and skin care products with a focus on demonstrating their laid-back values and easy going company culture. Watch our case study for some takeaways to put to work in your own YouTube videos.

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YouTube Ads Case Study: Skullcandy

Skullcandy, the maker of headphones, has aligned their brand with inspirational celebrities and a positive movement called Mood Boost. Promoting something positive and bigger than your brand will create great brand awareness and ad recall.

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Google announces winners of YouTube Works Awards.

Youtube Works Awards has just released the 2020 winners for the most creative, compelling and effective campaigns. Take a look at our breakdowns of the winners for some ideas to put to use in your own campaigns.

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Blendtec used the power of YouTube ads and a video series to promote their high power blender. Their videos were highly engaging and demonstrated the benefit of their blenders. Watch our case study for some key takeaways to use in your own campaigns.

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Conversion Tracking for YouTube Ads

Tracking conversions with YouTube ads is a crucial component of successful advertising campaigns. Watch this video for an over the shoulder look at how to set up conversion tracking and how conversion tracking pixels work with Google Ads and your website.

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There are some powerful options for effective targeting of ads on YouTube. Click to learn more.

Justin Sardi, founder of TubeSift, breaks down the best practices and his hierarchy of targeting options for YouTube ads. Watch this free training to learn how to achieve the highest ROI on your YouTube ads by targeting in the most effective places.

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