Click-through rate (or CTR), is a key metric for YouTube ads. Knowing how many people are clicking your ad helps you determine what is and isn’t working with your messaging. Watch our video for a breakdown of how to use CTR to improve your ads.
Video advertisements on the world’s largest video platform tend to have a higher success rate than other forms of ads. Watch this video for an over the shoulder guide to setting up a YouTube ads campaign from start to finish.
YouTube is a go to platform for video content worldwide. Find out some jaw-dropping YouTube stats to show why advertisers need to be using this platform to connect with their target audiences.
The eCommerce giant Amazon may be getting a competitor in the near future who already has a humongous audience on its video platform. Google is experimenting with ways to sell products directly on YouTube. Read our post to learn more.
Keeping track of the ads you see on YouTube is a great way to get inspiration for your own ads or to track what your competitors are doing. Learn how to set up and use this free chrome extension so you can easily save the ads you see in one place and watch them anytime.
Squatty Potty was a hit YouTube ad in 2015 created by the Harmon Brothers that has earned over 140 million views to date. In this Case Study we break down the ad by section to show you an ad structure that delivers engagement and drives sales.
For YouTube ads, an eye-catching companion banner is a must have. A companion banner will boost your brand’s total visibility to prospects who see your ad. Watch this post to learn how to create them and succeed with best practices.
Cost-per-view (CPV) is a pricing standard for internet marketing, social media marketing and video marketing where the advertiser is only charged by view. In this post we outline how CPV works and discuss how it is beneficial to advertisers.
One of the best ways to reach your ideal customer on YouTube is to put your ad in front of relevant videos but not all videos allow ads. Learn how to find the most relevant videos that let you put your ad in front of them on YouTube.
Placement targeting allows Google ads advertisers to choose specific placements for where their ad is shown. Check out this post to learn how it can help your business through Google Ads.
Knowing how many placements you should use on your YouTube ad campaigns is a common question we get at TubeSift. Watch this video to learn how to choose the right number of placements with your YouTube ad campaign to achieve a high ROI.
Creative Commons licenses offer a creator a way to allow the public to use their creative work in compliance with copyright law. Find out how it works on this post.
Retargeting YouTube ads with your Google ads account is a powerful method of scaling your business. On this video Justin Sardi breaks down how to set up your retargeting and how to scale massively using placement targeting with TubeSift.
Everyone knows YouTube ads are a great way to grow businesses. In this interview, MyConsultingOffer founder Davis Nguyen describes how his company went from 0-100 by using TubeSift. Learn about how to use YouTube Ads to make your business more resistant to the economic effects of COVID 19 and get back to growth.
Google introduces improved tools and automated solutions within Google Ads to keep up with the fast pace of changing consumer behavior amidst the ‘new normal’, helping Marketers to do more work online in a fraction of the time.
YouTube ads are one of the most cost-effective ways to drive webinar registrations to generate leads and sales. Justin Sardi breaks down his campaign numbers and some video ads to show how TubeSift adds new members using this effective strategy.
If you’re spending money on ads internationally, Google has made updates to their fee structures in select countries that you should be aware about. Check out our post to learn how these changes may affect your ad budgets.
Stealing your competitor’s YouTube traffic isn’t technically stealing if you’re paying for the ads. CEO and Founder Justin Sardi explains exactly how to use in-stream ads to put a video in front of your ideal audience with other YouTube videos.
Maxime Warnault, the owner of YouTube Ads consulting business MaximeW, discusses why YouTube is such a powerful medium for scaling your business and how TubeSift helped him win him an award for promoting Tony Robbins and Dean Graziosi.
When you start spending a lot of money on ads to promote your business, you can reap big benefits by using the credit card that’s going to maximize your rewards for ad spend. On this video we go over TubeSift’s favorite business credit cards that will help any business earn big points on ad spend.
Making sure you know how your YouTube videos are classified is important to be sure the right people are seeing them. Check out our post to learn the differences between public, private, and unlisted videos.
Knowing the most effective KPIs (Key Performance Indicators) to monitor on your YouTube ads campaigns will ensure you can improve your ROI and drive increased traffic. Check out this blog post for a video breaking down the most effective KPIs to track.
Sun Bum uses YouTube videos to advertise their sunscreen, hair and skin care products with a focus on demonstrating their laid-back values and easy going company culture. Watch our case study for some takeaways to put to work in your own YouTube videos.
Find out what is going on when your ads won’t spend. On this post we break down each step of the process to make sure your ads spend the budget you want them to so you can grow and scale your business.
YouTube monetization allows advertisers to show ads on your channel so you can earn extra money. There are a few eligibility requirements to allow monetization. Read this post to learn more.
Making sure your landing page complies with Google’s terms is essential to a profitable business. Check out our post to ensure your landing page is in compliance and is ready for traffic to grow your business.
Skullcandy, the maker of headphones, has aligned their brand with inspirational celebrities and a positive movement called Mood Boost. Promoting something positive and bigger than your brand will create great brand awareness and ad recall.
Writing an effective script is a key component of producing successful YouTube videos. Check out this post to learn how to script the most actionable in-stream ads to drive traffic to your channel and generate leads and sales.
The YouTube Banner is like your virtual billboard and will be one of the first things your visitors see when they visit your YouTube channel. Learn about how to get your banner up and running on your YouTube page.
Google has shortened their length requirement for long form videos and now allows mid-roll ads on videos 8 minutes or longer. Find out how to further monetize your YouTube videos and if mid-roll ads work for you.
Ramit Sethi is a personal finance advisor and founder of GrowthLab.com and IWillTeachYouToBeRich.com. In this case study we take a look at his YouTube strategy to see how he drives traffic with friendly, informative videos.
Guaranteeing your video ranks on YouTube so your audience sees it has become more difficult with the growing video count, but there is one hack that advertisers must know to guarantee their video ranks. Check out our post to learn how.
Youtube Works Awards has just released the 2020 winners for the most creative, compelling and effective campaigns. Take a look at our breakdowns of the winners for some ideas to put to use in your own campaigns.
Video streaming was already seeing a huge increase before the Covid-19 pandemic, but now it is accelerating even more. For advertisers, this means they must adapt to shifting consumer interests in order to reach their target audiences when and where they are watching.
Most people overlook the benefits of linking your YouTube channel with Google ads and miss out on the added functionality and analytics to improve their campaigns. Watch our over the shoulder guide on how and why to set this simple process up.
Blendtec used the power of YouTube ads and a video series to promote their high power blender. Their videos were highly engaging and demonstrated the benefit of their blenders. Watch our case study for some key takeaways to use in your own campaigns.
Tracking conversions with YouTube ads is a crucial component of successful advertising campaigns. Watch this video for an over the shoulder look at how to set up conversion tracking and how conversion tracking pixels work with Google Ads and your website.
There are many reasons youtube will reject your ads. It is best practice to adhere to their policy guidelines before creating your ad. Check out our post to discover the main reasons your ad will be rejected.
Placement targeting is one of the best ways to get a fast and high ROI on your YouTube ad campaigns. Through millions in ad spend, we’ve developed a hierarchy of targeting options that is proven to deliver the best results on your ads.
Small and medium sized businesses are the lifeblood of our economy and Google is providing free ad credits through 2020 to help support businesses adapt to new consumer behavior and engage with their audiences online.
Justin Sardi, founder of TubeSift, breaks down the best practices and his hierarchy of targeting options for YouTube ads. Watch this free training to learn how to achieve the highest ROI on your YouTube ads by targeting in the most effective places.
Advertising on YouTube has become one of the most engaging and cost-effective ways to reach audiences online. Before you get started there are some important basics to know.
YouTube videos are a powerful way to connect with audiences. To maximize the potential of video ads, there are some key lessons to keep in mind. Learn TubeSift’s 7 Keys to a Profitable YouTube ad campaign.
Discovery Ads are a powerful way to reach audiences based on their interests. These ads have been known to boost traffic and engagement with brands and services. Read our post to learn about the power Discovery ads play in connecting with an audience.
Display ads are a great way to advertise on YouTube without having a video. Learn how these ads work and how you can target your audience with these simple but effective ads.
The internet has brought significant changes in consumer behavior, helping marketers get more bang for their buck with real-time marketing. Find out about how it works and learn about some powerful tools that help advertisers maximize their campaigns.
Video Discovery ads can drive traffic to a content channel by targeting users who are searching for a specific keyword, giving marketers the most out of their ad spend. Check out our latest post to learn about the components and best practices.
YouTube has stayed on top of consumer trends in how content is consumed. Now they are launching YouTube Select, a new feature designed to help digital marketers reach their audiences where they are watching the content that interests them the most.
2020 has brought changes to consumer interests. Find out about why having adaptable marketing strategies have become crucial to success in the days of remote work, virtual socializing and increased media consumption.
Skippable In-Stream Ads are one of the most effective ad types on YouTube. To learn how to use them most effectively, we break down the components and best practices so you can deploy relevant ads to interested audiences and drive leads, sales and engagement for your brand.