YouTube is a go to platform for video content worldwide. Find out some jaw-dropping YouTube stats to show why advertisers need to be using this platform to connect with their target audiences.
The eCommerce giant Amazon may be getting a competitor in the near future who already has a humongous audience on its video platform. Google is experimenting with ways to sell products directly on YouTube. Read our post to learn more.
Squatty Potty was a hit YouTube ad in 2015 created by the Harmon Brothers that has earned over 140 million views to date. In this Case Study we break down the ad by section to show you an ad structure that delivers engagement and drives sales.
For YouTube ads, an eye-catching companion banner is a must have. A companion banner will boost your brand’s total visibility to prospects who see your ad. Watch this post to learn how to create them and succeed with best practices.
One of the best ways to reach your ideal customer on YouTube is to put your ad in front of relevant videos but not all videos allow ads. Learn how to find the most relevant videos that let you put your ad in front of them on YouTube.
Placement targeting allows Google ads advertisers to choose specific placements for where their ad is shown. Check out this post to learn how it can help your business through Google Ads.
Creative Commons licenses offer a creator a way to allow the public to use their creative work in compliance with copyright law. Find out how it works on this post.
Retargeting YouTube ads with your Google ads account is a powerful method of scaling your business. On this video Justin Sardi breaks down how to set up your retargeting and how to scale massively using placement targeting with TubeSift.
Google introduces improved tools and automated solutions within Google Ads to keep up with the fast pace of changing consumer behavior amidst the ‘new normal’, helping Marketers to do more work online in a fraction of the time.
YouTube ads are one of the most cost-effective ways to drive webinar registrations to generate leads and sales. Justin Sardi breaks down his campaign numbers and some video ads to show how TubeSift adds new members using this effective strategy.
Stealing your competitor’s YouTube traffic isn’t technically stealing if you’re paying for the ads. CEO and Founder Justin Sardi explains exactly how to use in-stream ads to put a video in front of your ideal audience with other YouTube videos.
Maxime Warnault, the owner of YouTube Ads consulting business MaximeW, discusses why YouTube is such a powerful medium for scaling your business and how TubeSift helped him win him an award for promoting Tony Robbins and Dean Graziosi.
Making sure you know how your YouTube videos are classified is important to be sure the right people are seeing them. Check out our post to learn the differences between public, private, and unlisted videos.
Knowing the most effective KPIs (Key Performance Indicators) to monitor on your YouTube ads campaigns will ensure you can improve your ROI and drive increased traffic. Check out this blog post for a video breaking down the most effective KPIs to track.
Find out what is going on when your ads won’t spend. On this post we break down each step of the process to make sure your ads spend the budget you want them to so you can grow and scale your business.
YouTube monetization allows advertisers to show ads on your channel so you can earn extra money. There are a few eligibility requirements to allow monetization. Read this post to learn more.
Skullcandy, the maker of headphones, has aligned their brand with inspirational celebrities and a positive movement called Mood Boost. Promoting something positive and bigger than your brand will create great brand awareness and ad recall.
Writing an effective script is a key component of producing successful YouTube videos. Check out this post to learn how to script the most actionable in-stream ads to drive traffic to your channel and generate leads and sales.
Google has shortened their length requirement for long form videos and now allows mid-roll ads on videos 8 minutes or longer. Find out how to further monetize your YouTube videos and if mid-roll ads work for you.
Ramit Sethi is a personal finance advisor and founder of GrowthLab.com and IWillTeachYouToBeRich.com. In this case study we take a look at his YouTube strategy to see how he drives traffic with friendly, informative videos.
Youtube Works Awards has just released the 2020 winners for the most creative, compelling and effective campaigns. Take a look at our breakdowns of the winners for some ideas to put to use in your own campaigns.
Video streaming was already seeing a huge increase before the Covid-19 pandemic, but now it is accelerating even more. For advertisers, this means they must adapt to shifting consumer interests in order to reach their target audiences when and where they are watching.
Blendtec used the power of YouTube ads and a video series to promote their high power blender. Their videos were highly engaging and demonstrated the benefit of their blenders. Watch our case study for some key takeaways to use in your own campaigns.
Tracking conversions with YouTube ads is a crucial component of successful advertising campaigns. Watch this video for an over the shoulder look at how to set up conversion tracking and how conversion tracking pixels work with Google Ads and your website.
Placement targeting is one of the best ways to get a fast and high ROI on your YouTube ad campaigns. Through millions in ad spend, we’ve developed a hierarchy of targeting options that is proven to deliver the best results on your ads.
Small and medium sized businesses are the lifeblood of our economy and Google is providing free ad credits through 2020 to help support businesses adapt to new consumer behavior and engage with their audiences online.
Advertising on YouTube has become one of the most engaging and cost-effective ways to reach audiences online. Before you get started there are some important basics to know.
YouTube videos are a powerful way to connect with audiences. To maximize the potential of video ads, there are some key lessons to keep in mind. Learn TubeSift’s 7 Keys to a Profitable YouTube ad campaign.
Display ads are a great way to advertise on YouTube without having a video. Learn how these ads work and how you can target your audience with these simple but effective ads.
The internet has brought significant changes in consumer behavior, helping marketers get more bang for their buck with real-time marketing. Find out about how it works and learn about some powerful tools that help advertisers maximize their campaigns.
YouTube has stayed on top of consumer trends in how content is consumed. Now they are launching YouTube Select, a new feature designed to help digital marketers reach their audiences where they are watching the content that interests them the most.
2020 has brought changes to consumer interests. Find out about why having adaptable marketing strategies have become crucial to success in the days of remote work, virtual socializing and increased media consumption.
Google has launched a new tool for advertisers to monitor consumer trends and interests on Think with Google. The tool is called Rising Retail Categories and was launched to provide advertisers insight into the rapidly changing consumer environment amidst the coronavirus pandemic.